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Napster just sold for $207 million

Engadget

The once-iconic music-sharing platform Napster just sold for $207 million, according to reporting by CNBC. More specifically, the company plans on creating virtual 3D spaces for music fans to attend concerts and listening parties, in addition to creating a sales platform for musicians and labels to sell merch.

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Mr Eazi, Black Coffee and Ajebutter22: The African music artists backing startups

TechCrunch

His win came when the global appetite for Amapiano, a style of house music that emerged in South Africa , and Afrobeats, a popular music genre that originated from Western Africa , had increased exponentially. It was a much-needed success for the African music scene, and though it didn’t appear so, it was a boost for its tech scene. .

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Virtual artist Miquela debuted a music video at Lollapalooza

The Verge

Lollapalooza moved online this year , and the music festival kicked off in an appropriately online way: with the debut of a new music video from virtual creator Miquela. The “Hard Feelings” video also differs from her past music videos in a few ways. She’s part of a burgeoning field of digital influencers.

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Fortnite is launching a concert series it hopes will become a ‘tour stop’ for artists

The Verge

Music is about to become a much bigger part of Fortnite. It’s a unique way to get in front of an audience that maybe you’re not reaching through other means.”. “If He’s going to be playing with his band, and he’s going to be playing his new music live for the first time.”. Epic has been building up to this for a while.

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Roblox has big plans for virtual music events

The Verge

Despite its straightforward nature, 1.156 million unique players showed up for the event, with a peak concurrent total of 166,620 people — and it’s just the start of a plan to make music an integral part of Roblox. But Vlassopulos says, while the audience does skew young, this perception isn’t entirely accurate. It’s a youth platform.”

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Authentic Artists is building virtual, AI-powered musicians

TechCrunch

Chris McGarry, who previously led music integration at Facebook’s Oculus, is taking a new approach to bringing music into the virtual world with his startup Authentic Artists. “Music is the lifeblood of our vision, and accordingly, we’ve invested significantly in the core audio engine,” McGarry said.

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5 things you need to know when growing your consumer audience

The Next Web

He previously served as Executive VP of Digital Media at Premiere Radio Networks, co-founder of online music startup Fluxe, and Senior VP of Digital Policy at Sony Pictures Entertainment. Yet, if none of this deters you, here are the five things you should keep in mind when growing your consumer audience. Keep it simple and move fast.

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