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Demographics like a donor’s age, education level, and occupation are the clearest places to start with donor segmentation. Often their personality, values, opinions, interests, and attitudes draw them to your organization in the first place. Here’s what you need to know: 1. Where are your donors located?
Help the facilitator understand who is the room at the beginning (demographics, experience, attitudes, knowledge about the topic) – a quick and dirty participant assessment. Help participants self-assess their skills or attitudes by seeing aggregate data on the screen together and have it be catalyst for reflection.
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Or a demographic to whom you need to sell more tickets? Ze Frank recently posed this question to several designers, filmmakers, and artists here , asking: When you make things with an audience in mind, do you have internal representations of that audience to help guide you in the process?
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