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Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both its appeal language and its CTA. You should consider your communication strategy which is comprised of what marketing channels you’ll use, the posts you’ll make, and the timing at which they all synchronize.
Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both their appeal language and on their CTA. You should consider your communication strategy which is comprised of what marketing channels you’ll use, the posts you’ll make, and the timing at which they all synchronize. Impact Report.
Deciding what we think is a high-ROI bet versus what we think is a low-ROI bet is ultimately the most impactful thing we can do, because it’s the thing we have the most control over. I’m sure people listening know, ROI is return on investment. But when we think about ROI, the investment part is easy.
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