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Let's Stop Talking about What People Need

Museum 2.0

Very, very few museum visitors are in the "dog and baby" category. It''s really important to be able to articulate what we need to achieve our institutional missions. It is incredibly valuable for cultural institutions to present experiences that might be surprising, unexpected, or outside participants'' comfort zones.

People 54
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Self-Censorship for Museum Professionals

Museum 2.0

There are lots of things visitors can’t do in museums. But what about the things that museum professionals can’t (or feel they can’t) do? This week at the ASTC conference, Kathy McLean, Tom Rockwell, Eric Siegel and I presented a session called “You Can’t Do That in Museums!” Why aren't we developing our audiences?"

Museum 20
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What's a Virtual Visitor Worth?

Museum 2.0

Every museum has a number for its operating cost per visitor. Most museums don't strategically set this number--too many operating costs are fixed by building needs--but they can use it to assess how expensive each visitor interaction is and evaluate the efficacy of programs. So where do online initiatives fit in?

Virtual 20