Eric Jacobsen Blog

JANUARY 11, 2018

What customer or employee stories have you heard that articulate these perspectives? Prepare a concise statement with your inner circle and test its resonance with them. Discuss this statement with your inner circle and test its resonance with them. Why does the company need to make this change? Does it inspire action?

Companies 48

Companies Change Time Articulate 48

Eric Jacobsen Blog

AUGUST 6, 2017

What customer or employee stories have you heard that articulate these perspectives? Prepare a concise statement with your inner circle and test its resonance with them. Discuss this statement with your inner circle and test its resonance with them. Why does the company need to make this change? Does it inspire action?

Action 40

Action Change Articulate Test 40

Eric Jacobsen Blog

MAY 6, 2017

What customer or employee stories have you heard that articulate these perspectives? Prepare a concise statement with your inner circle and test its resonance with them. Discuss this statement with your inner circle and test its resonance with them. Why does the company need to make this change? Does it inspire action?

Change 40

Change Articulate Test Leadership 40

Eric Jacobsen Blog

FEBRUARY 9, 2017

What customer or employee stories have you heard that articulate these perspectives? Prepare a concise statement with your inner circle and test its resonance with them. Discuss this statement with your inner circle and test its resonance with them. Why does the company need to make this change? Does it inspire action?

Change 40

Change Create Articulate Tips 40

Connection Cafe

SEPTEMBER 9, 2019

Instead of measuring size, new metrics such as deliverability rates, open rates, click-thru rates and conversions are used to assess the quality of your growth and help determine the return on investment. Tools like A/B testing, delivery metrics, and reporting on long-term ROI will help inform you on the best ways to keep in balance.

email 36

email Build Articulate Campaign 36

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2009

She initiated a discussion about how to test some of Shirky's ideas. In addition to their Fan Page, they developed two Facebook applications, " Take a Beach Break " and " Which Ocean is Your Ocean " as well as tested different ads on Facebook that linked directly to the event sign up on the web site.

Conservancy 102

Conservancy Reflection Social Media Learning 102

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. Testing and Coordinating: At this stage, the organization is regularly collecting data but in a bunch of different spreadsheets and collected by different people or departments. Data is focused on the metrics that are specific to social media channel. What is the difference?

Culture 117

Culture Data Measure Social Media 117

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2012

A business plan tests the proposition in the vision and based on research determines whether it is economically and operationally viable. Structure: How will they estimate, describe and test the operational structure? So, articulated success metrics for a networked strategy is also important. Is this new and unique?

Review 108

Review Business Nonprofit Measure 108

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Social media metrics mavens know that both qualitative and quantitative data is needed. Social media metrics mavens are members of the Spreadsheet Association Society, whether it’s a google spreadsheet shared online or Microsoft excel spreadsheet. Shonali Burke says, “Especially for nonprofits with limited resources.

Measure 118

Measure Social Media Tools Media 118

CauseVox

NOVEMBER 26, 2023

StoryBrand Framework There are two major ways you can think about crafting stories, and you can test this through donor research and data analytics to see which is more successful for you. As the fundraiser, you are simply a guide helping your donor find a way to make a meaningful impact in the world.

Storytelling 84

Storytelling Impact Arts Story 84

Bloomerang

JANUARY 22, 2024

the IRS defines nonprofits as “Organizations that are organized and operated exclusively for religious, charitable, scientific, testing for public safety, literary, educational or other specified purposes.” Can you clearly articulate the issue you’re hoping to solve? Starting a Nonprofit: Basic FAQs What is a nonprofit? In the U.S.,

Nonprofit 81

Nonprofit Files Policy Director 81

Museum 2.0

OCTOBER 8, 2019

If your metric is more people in the door, you might be tempted to completely twist and transform yourself in a brazen attempt to get people in. I tested the waters. We didn’t articulate where our norms overlapped and where our goals connected. As adult, you get it’s a give and take, a mutual growth. I decided to talk to people.

Audience 38

Audience Museum Classes Library 38

ASU Lodestar Center

JULY 8, 2015

Metrics should not stifle innovation. I know that because we articulated that message repeatedly at the Alliance. Our ability to make a case for WHY anyone should invest in our missions requires that we demonstrate our value with metrics. If we lose sight of that, I worry that we lose the entire rationale for our sector.

Reflection 40

Reflection Arizona Nonprofit Classes 40

Connection Cafe

JULY 9, 2013

It’s still of utmost value though to get all of your stakeholders in a room to articulate what you’re trying to do and to build consensus across the team. What metrics will demonstrate a successful project? Success metrics for the Project. Usability Tests. To transfer information from the client team to the design team.

Design 34

Design Process Web Summary 34

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

This process of reflection is embedded in the organization’s working style, not a random moment of inspiration after a program evaluation is completed. Everyone on staff understands that the questions are the best teachers and in an effort to sustain learning articulate questions and seek answers to those questions.

Culture 50

Culture Data Create Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Test and tweak.

ROI 50

ROI Social Media Slides NTEN 50

NTEN

JUNE 18, 2009

Keeping in touch with your metrics, for both your website and emails, is essential to providing the content your visitors actually want -- not what you guess they want. The AIDS.gov website is a gateway to all Federal domestic HIV testing, prevention, treatment, and research information. Wouldn't you like 10 extra hours a month?

Communication 57

Communication Online DC Wiki 57

The Modern Nonprofit

SEPTEMBER 26, 2023

Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both its appeal language and its CTA. While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. Why should people contribute toward your goal?

Guide 102

Guide Goal Social Media Action 102

Connection Cafe

DECEMBER 22, 2013

So, start testing- the sooner you do, the sooner you can start converting new donors. Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. Being a good communicator involves more than just good articulation; it’s about understanding your audience.

Story 54

Story Social Media Nonprofit Content 54

The Modern Nonprofit

SEPTEMBER 21, 2021

Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both their appeal language and on their CTA. While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. Why – THE STORY. social media posts.

Guide 98

Guide Goal Social Media Action 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

The case study explains the different ways they tested messaging and visuals – and used the feedback loops to refine their messages. Articulate learning questions on the front end, identify metrics/data to collect to answer questions. The results: they served up 75 million impressions and they won the initiative.

Experiment 93

Experiment Florida Case Study Adwords 93