Articulate Metrics Rwanda Teach 
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 25, 2012
Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. Even more importantly, the practice of connecting measurement and decision-making will help organizations improve practice and results, and document value.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 13, 2010
You need metrics or measure against goals, but you also need harvest those insights. I do this with every social media activity as well as whenever I teach. This post harvests what I learned and what I still don't know about the birthday campaign strategy and measurement as well as guest teaching a graduate school class.
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