Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” ”).

Metrics 96

Metrics Facebook Data Social 96

NTEN

JUNE 13, 2014

Today we’re excited to share that Matt Groch , Director of Solution Delivery at Mission Measurement , will offer a keynote called Moneyball for Social Impact, Or how I learned to stop worrying and embrace the implications of a discrete closed-loop factor analysis framework for social impact. How do we measure social change?

Measure 96

Measure Impact Metrics Chicago 96

sgEngage

JANUARY 28, 2025

Articulate a Mission That Resonates Know Your Core Purpose Every strong brand starts with an unshakable sense of purpose. Measure Your Progress and Refine Track Key Brand Metrics Brand clarity is about more than warm, fuzzy feelingsit also impacts measurable results. Lets dive in.

Nonprofit 96

Nonprofit Volunteer Social Media Websites 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What is your measurement pilot?

Social Media 97

Social Media Measure Media Social 97

Towards Data Science

FEBRUARY 2, 2024

Struggling to articulate the value of your data team? Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. As a general rule of thumb, the higher your report in an organization, the fewer and more encompassing your metrics will become. Image by author. Calculating data ROI Image by author.

ROI 98

ROI Measure Data Team 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

How Nonprofits Measure Success of Video. The big takeaway: Nonprofits overwhelmingly agree that video is crucial to their communications, but many feel they do not know how to use it effectively or measure its impact – yet. 3. Metrics with video are hard and is probably one thing holding back investment.

Benchmark 123

Benchmark Video Practice Nonprofit 123

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

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Culture Data Nonprofit Measure 117

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Nonprofit Social Media 95

Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will help increase membership and revenue.

Analytics 169

Analytics Associations Data Case Study 169

Tableau

JUNE 3, 2021

Focusing the business on a short list of data-driven metrics. . This can lead to internal debates about definitions and different versions of similar metrics. Agree on metrics to measure progress. Effective metrics are leading indicators of outcomes, such as how deal size affects revenue gain. . Data experts.

Leadership 111

Leadership Data Create Metrics 111

Bloomerang

AUGUST 16, 2021

If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Once you have those numbers, clearly articulate your goals and identify what you need to meet your goals. Here are some of the questions you might ask in order to understand what metrics to track: . Do more testing.

Analytics 125

Analytics Strategy Fundraising Social Media 125

Beneblog: Technology Meets Society

AUGUST 13, 2012

Our team articulately expressed direct, succinct truths that required no editing. We measure what we do, so that we know we’re getting stuff done. Because technology is our signature tool for creating impact, we can easily build in the metrics. Rebranding is about telling our story better, not changing our core values.

Articulate 137

Articulate Metrics Open Source Professional 137

Forum One

DECEMBER 10, 2024

Yet if yours is like many mission-driven organizations, you still measure digital performance using basic metrics (like page views and visitor counts) that fail to demonstrate real mission impact. That means creating a measurement plan that aligns digital KPIs with mission-related objectives. What is a Measurement Plan?

Measure 46

Measure Digital Create Guide 46

TechCrunch

MAY 13, 2022

Ask yourself the following questions: Do your primary KPIs include ways to measure underwriting outcomes alongside traditional growth metrics? Can all your employees articulate how/why underwriting is a differentiator at your company? Can all your employees articulate how/why underwriting is a differentiator at your company?

Articulate 95

Articulate Metrics Digital Goal 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2012

Business plans are not difficult to measure and the process is a discipline process of asking questions. How will they measure success? So, articulated success metrics for a networked strategy is also important. What’s more important though, notes David, is the process. Did the organization make decisions?

Business 108

Business Review Nonprofit Measure 108

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2009

The Ocean Conservancy picked very specific, narrow objectives for their experiments and specific metrics to measure them. Articulate learning questions on the front end, identify metrics/data to collect to answer questions. Try as much as possible to avoid having experiments be "extra credit," but a part of the work flow.

Conservancy 102

Conservancy Social Media Reflection Learning 102

The Next Web

MARCH 11, 2014

You’ve heard them all before: Lean methodology , customer interviews, landing page tests , concierge experiments, and other tactics for testing hypotheses and measuring demand before building a product. Feedback fidelity varies and matters a lot. A few years ago, she met with the founding team of an early startup. Aileen passed on the deal.

Twitter 151

Twitter Sound Ideas Team 151

sgEngage

MARCH 21, 2024

A project charter is a brief, formal document that concisely articulates the essential details of the project, such as its purpose, scope, goals, and contributors. Goals and Metrics What does success look like? What is a Project Charter? Resources What resources do you need to fully support the lifecycle of this project?

Project 111

Project Software Fund Help 111

Candid

OCTOBER 3, 2024

To measure our progress, we realized we would need to determine the specific outcomes we seek to achieve. Over the past two years, we’ve worked with our board to create an outcomes framework, or a way to measure and demonstrate the impact of what Candid offers. Metric: Nonprofits spend less time and money per dollar raised.

Metrics 52

Metrics Articulate Measure Demographics 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Return on Investment (ROI) was created in the 1920s as a financial measure developed by DuPont and used by Alfred Sloan to make General Motors manageable. What it also illustrates is that, originally, ROI was a measure of return on the total investment in the entire business. There's an entire book devoted to the topic: Nonprofit ROI.

ROI 74

ROI Social Media Media Social 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

You need metrics or measure against goals, but you also need harvest those insights. This post harvests what I learned and what I still don't know about the birthday campaign strategy and measurement as well as guest teaching a graduate school class. Measure the Whole Funnel. Setting the Right Dollar Goal. CONVERSION!

Classes 95

Classes Learning Fundraising Reflection 95

Tableau

NOVEMBER 17, 2021

The Data Culture playbook can help you: Align leadership metrics to business priorities. and articulate success measures. To best make the case for the additional resources necessary to build a resilient, data-driven organization, start by focusing on the foundational behaviors and mindsets of a Data Culture.

Analytics 108

Analytics Tips Doc Culture 108

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated.

Pakistan 113

Pakistan NGO Network Exercise 113

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated.

NGO 103

NGO India Network Social Media 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

The basics include: benefits, value, metrics, and financial calculations. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. In order for your community strategy to be sustainable, you need to be able to articulate value back to the organization.

ROI 66

ROI Results Community Online 66

The Modern Nonprofit

FEBRUARY 15, 2022

At the end of this guided exercise, you’ll be able to articulate investment impact statements like: BY INVESTING $9,845 IN NEW TECHNOLOGY, OUR ORG WILL SAVE $79,155 OVER THE NEXT 5 YEARS. Now that you’ve identified what the project goals are, pick measurable outcomes to determine what metrics you’ll use to track those goals.

Project 98

Project Guide Tech ROI 98

Tableau

NOVEMBER 17, 2021

The Data Culture playbook can help you: Align leadership metrics to business priorities. and articulate success measures. To best make the case for the additional resources necessary to build a resilient, data-driven organization, start by focusing on the foundational behaviors and mindsets of a Data Culture.

Analytics 98

Analytics Tips Doc Culture 98

TechCrunch

AUGUST 19, 2021

Second, the FTC must establish that Facebook controls over 60% of the market — the correct metric to establish this is revenue. The right metric for this market share analysis is unequivocally revenue — daily active users (DAU) x average revenue per user (ARPU). The metric: Revenue shows Facebook’s monopoly. AbbVie (2020).

Facebook 99

Facebook Story Social Network Social Media 99

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

The third, and most important goal, was to measure the impact of the online ad program to assess its viability as a new model for voter persuasion. Articulate learning questions on the front end, identify metrics/data to collect to answer questions. Spend time extracting lessons learned and design principles at the end.

Experiment 93

Experiment Florida Case Study Facebook 93

Saleforce Nonprofit

AUGUST 5, 2022

It starts with articulating a clear, authentic, and long-term purpose — something that is true today, and that guides the organization into the future. Purpose-Driven Companies use a Purpose Mindset to Advance Measurable Goals. Stand-out companies set measurable goals to put their business strategy and purpose statement into action.

Companies 105

Companies Alaska Philanthropy Social 105

Google Research AI blog

APRIL 6, 2023

However, when asked to elaborate, many have difficulty articulating this concept in a way that fully captures their experience. We then measured video meeting fatigue via the Zoom Exhaustion and Fatigue (ZEF) Scale. We evaluated Project Starline on concepts such as presence, nonverbal behavior, attentiveness, and personal connection.

Project 93

Project Communication Conversation Attention 93

TechCrunch

JULY 14, 2022

. “Secure and trusted” — product slide. “Intelligent gap detection” — product slide. “Trusted by the best” — customer breakdown slide. “Metrics Summary” (redacted) — traction slide. Customer testimonials slide. Ugh, an investor slide. Routing accuracy of 85%?

Slides 97

Slides Stats Articulate Product 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. And before even getting to the meat of the metrics, conceptual models, and ideas, the introduction provides a powerful case for using social media that is well articulated: For the first time in history, technology has reached a point where everyone has a voice.

Social Media 50

Social Media Influence Media Social 50

Tableau

JUNE 3, 2021

Focusing the business on a short list of data-driven metrics. . This can lead to internal debates about definitions and different versions of similar metrics. Agree on metrics to measure progress. Effective metrics are leading indicators of outcomes, such as how deal size affects revenue gain. . Data experts.

Leadership 52

Leadership Data Create Metrics 52

Allegiance Group

OCTOBER 16, 2023

A great listener An experienced fundraiser Excells at setting and tracking metrics/ goals So, while your personal preferences may vary, the top qualities of a major gifts officer are pretty consistent. What metrics do you use to measure success in major gift fundraising? What experience do you have in major donor fundraising?

Gift 52

Gift Question Interview Articulate 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It answers the "Was it worth doing?"

ROI 50

ROI Social Media Slides NTEN 50

The Modern Nonprofit

JUNE 6, 2024

Plus, if an organization isn’t crystal clear about what it’s trying to achieve, how to measure success, and how to communicate its impact, it’s going to be a real challenge to keep the support coming in. Your vision statement should articulate the desired future state or ultimate impact your non-profit aims to achieve.

Profit 59

Profit Guide Build Metrics 59