Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2009

The organization is a Packard Foundation grantee. In 2007, Vikki Spruill attended a seminar hosted by the Packard Foundation with Clay Shirky and came away both scared and excited about his ideas. The Ocean Conservancy picked very specific, narrow objectives for their experiments and specific metrics to measure them.

Conservancy 102

Conservancy Reflection Social Media Learning 102

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. Day 2: Certificates Awarded To Senior Staff Attendees.

Pakistan 113

Pakistan NGO Network Exercise 113

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

This year a lot of my work as Visiting Scholar at the David and Lucile Packard Foundation is working with grantees outside of the US. I’ve just returned from leading a training for Population and Reproductive Health grantees from India. Purposeful Measurement to Inform Replication.

India 103

India NGO Network Exercise 103

The Modern Nonprofit

JUNE 6, 2024

Plus, if an organization isn’t crystal clear about what it’s trying to achieve, how to measure success, and how to communicate its impact, it’s going to be a real challenge to keep the support coming in. In the end, nailing the planning process is like laying down the foundations for a fortress.

Profit 59

Profit Guide Build Metrics 59

The Modern Nonprofit

FEBRUARY 15, 2022

At the end of this guided exercise, you’ll be able to articulate investment impact statements like: BY INVESTING $9,845 IN NEW TECHNOLOGY, OUR ORG WILL SAVE $79,155 OVER THE NEXT 5 YEARS. Now that you’ve identified what the project goals are, pick measurable outcomes to determine what metrics you’ll use to track those goals.

Project 98

Project Tech Guide Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2013

I recently heard this same idea from colleague Carie Lewis during our Measurement Workshop at SXSW. It means that you need to engage with a purpose or articulated goal. But that’s only half of it as KD Paine and I write in our book, “ Measuring the Networked Nonprofit.” What is a conversion?

Measure 120

Measure Social Media Media Social 120

Care2

SEPTEMBER 10, 2007

Q: How can nonprofits define and measure success with an online video? Has research been done to measure conversion rates, and, if so, what has it concluded? Good metrics are often hard to come by, but measuring success is the only way to know if your effort and investment has paid off! c) Trust your gut.

Video 28

Video Interview Social Media Online 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

You need metrics or measure against goals, but you also need harvest those insights. This post harvests what I learned and what I still don't know about the birthday campaign strategy and measurement as well as guest teaching a graduate school class. Measure the Whole Funnel. Setting the Right Dollar Goal.

Classes 95

Classes Learning Fundraising Reflection 95

The Modern Nonprofit

SEPTEMBER 26, 2023

Your goals should be SMART (Specific, Measurable, Ambitious/Attainable, and Time-based). Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both its appeal language and its CTA. Evaluate Remember the measurable goals you set in the beginning? This is a good place to start.

Guide 102

Guide Goal Social Media Action 102

The Modern Nonprofit

SEPTEMBER 21, 2021

Your goals should be SMART (Specific, Measurable, Ambitious/Attainable, and Time-based). Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both their appeal language and on their CTA. Remember the measurable goals you set in the beginning? This is a good place to start.

Guide 98

Guide Goal Social Media Action 98

Connection Cafe

DECEMBER 22, 2013

Baldrick’s Foundation shares expert story-telling advice. Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. Being a good communicator involves more than just good articulation; it’s about understanding your audience. Infographics.

Story 54

Story Social Media Nonprofit Content 54