The Modern Nonprofit

JUNE 6, 2024

However, with the bedrock of a strong business plan, a non-profit is not just dreaming of castles in the air; it’s laying the groundwork for castles that stand firm, castles that will weather the storms and stand the test of time, benefitting those it vowed to serve. On the income side, identify and evaluate potential funding sources.

Profit 59

Profit Guide Build Metrics 59

Bloomerang

JULY 10, 2023

They may be evaluating their financial and philanthropic goals, and thinking of ways to leave a lasting impact. Craft a clear and compelling message Develop a case for support , a concise and persuasive message to articulate the importance of legacy giving. The document should be concise and graphically appealing.

Gift 61

Gift Practice United States New York City 61

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. Engage Media's Theory of Change. It begins with a “To what End?&#

Social Media 102

Social Media Change Media Social 102

Get Fully Funded

APRIL 29, 2021

We react positively when we find a website with strong, well-structured design, but it can be difficult to articulate what made the design strong. You can test your page’s color contrast by applying a greyscale, then checking if the text is still readable. Keep in mind that many visitors will evaluate your website in seconds.

Websites 75

Websites Nonprofit Interaction Gift 75

DNL OmniMedia

MAY 25, 2022

Where would you like to test your hypotheses against actual research? If you’re struggling to articulate your objectives, consider partnering with a nonprofit marketing consultant early in your market research process. You’d then draft research questions and strategies to test whether these assumptions are true.

Research 52

Research Marketing Survey Nonprofit 52

CauseVox

NOVEMBER 26, 2023

StoryBrand Framework There are two major ways you can think about crafting stories, and you can test this through donor research and data analytics to see which is more successful for you. As the fundraiser, you are simply a guide helping your donor find a way to make a meaningful impact in the world.

Storytelling 84

Storytelling Impact Arts Story 84

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

This process of reflection is embedded in the organization’s working style, not a random moment of inspiration after a program evaluation is completed. Everyone on staff understands that the questions are the best teachers and in an effort to sustain learning articulate questions and seek answers to those questions.

Culture 50

Culture Data Create Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. Testing and Coordinating: At this stage, the organization is regularly collecting data but in a bunch of different spreadsheets and collected by different people or departments. identifying the new ways of working you want to see or articulating a new set of beliefs and values associated with them.

Culture 117

Culture Data Measure Social Media 117

DNL OmniMedia

MARCH 31, 2021

To brand your organization and ensure that branding is maintained across your marketing platforms, you’ll need to design a comprehensive brand narrative that will last the test of time and communicate that clearly across all who are in charge of conveying it. Consider how your brand will last the test of time.

Guide 52

Guide Guidelines Nonprofit Photography 52

Connection Cafe

DECEMBER 27, 2013

Articulating content priorities for your homepage and other key pages/sections of your web presence. Once we have a complete content inventory, we then proceed with a content audit where we evaluate each page/section of content for how useful it is for the end user. Usability Tests. Stay tuned! Other Posts in this Series.

Design 36

Design Process Content Web 36

Museum 2.0

SEPTEMBER 11, 2013

The leadership environment Leaders (whether on a team, in a department or institution-wide) have to be open to taking risks, trying new things, evaluating and learning from failures. It also provides a really great test of whether something has any merit in being pursued. The leadership environment is key.

Place 52

Place Museum Environment Problem 52

Connection Cafe

OCTOBER 29, 2018

Foster a data culture, and a testing culture . Have you taken the time to clearly articulate your desired impact , and the outcomes or indicators you’ll need to monitor to see your progress toward that goal? A tool that can help you evaluate the effectiveness of your program, it forces you to identify your desired outcomes.

Organization 26

Organization Boston Disaster Blackbaud 26

Museum 2.0

JANUARY 2, 2013

Program staff invent guerrilla marketing techniques, run the photobooths and program evaluations, and send out the follow-up emails. They do constant A/B testing to understand what is and isn't working. It made me think that this kind of person could help our organization if we could articulate the position properly.

Job 51

Job Marketing Difference Museum 51

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

It should be driven by what you want to learn. As soon as you have articulated a SMART objective and KPI, it should guide you to what data you need to collect and transform into insights That prevents you from collecting data you don’t need and being overwhelmed. She advices subjecting your data to the so what test.

Measure 118

Measure Social Media Tools Media 118

NTEN

JUNE 18, 2009

Prospects and stakeholders who interact with you online have only your online communications to evaluate your organization. The AIDS.gov website is a gateway to all Federal domestic HIV testing, prevention, treatment, and research information. Clearly articulate the issue -- and your plan to solve it. Maybe that includes yours?

Communication 57

Communication Online DC Wiki 57

Museum 2.0

SEPTEMBER 2, 2008

They want articulated goals and expectations. When we did the final evaluation for the project, one comment from the teens really surprised us: they complained that it felt like we were "hiding" the goals of the project from them in the first of three weeks. Cloudy criteria make for cloudy evaluations.

Teen 20

Teen Volunteer Create Design 20

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Clearly articulated benefits statement that looks at tangible and intangible. Test and tweak. What's Up With Feedburner by Beth Kanter Google Analytics Primer sponsored by NTEN with screencast and wiki created by Beth Kanter Using Postrank To Evaluate the Top Content on my blog by Beth Kanter. Defined Audience. Harvest insights.

ROI 50

ROI Social Media Slides NTEN 50

The Modern Nonprofit

SEPTEMBER 26, 2023

Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both its appeal language and its CTA. A/B Testing: The digital age has given us the ability to test and refine in real-time. Use this advantage to A/B test versions of your direct mailers. Did you meet your goal, and why?

Guide 102

Guide Goal Social Media Action 102

Museum 2.0

SEPTEMBER 7, 2007

People with "leadership, empathy for what people like and don’t like, ability to sooth ruffled feathers, articulate." Critical people are sought after; "yes men" are not as useful as those who have clearly articulated issues with the game. He was a great and honest evaluator, and he loved his role as an influencer.

Game 20

Game Influence Support Community 20

Bloomerang

DECEMBER 10, 2021

we do tests where we send dozens of donations to nonprofits to see how we’re treated as donors. . Steven: And I would call that evaluation, right, that’s us checking to see if we’re doing our work well, right. . And where they test, you know, 3 options or 20 options. But essentially. So people get it. .

Money 106

Money Question Raise Video 106

The Modern Nonprofit

SEPTEMBER 21, 2021

Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both their appeal language and on their CTA. For best results, we recommend A/B testing your mailers to determine which type of messaging is the most effective. When it’s all over, evaluate your fundraising success. celebrate.

Guide 98

Guide Goal Social Media Action 98

Museum 2.0

OCTOBER 22, 2008

Few were able to articulate a response policy that wasn't based entirely on the volume of the ire raised. So how do we evaluate and make decisions about self-censorship? Safe Zone: Politics Medical testing on animals… leading to death. If you do offend, ask yourself—who do you offend and why? Do they have a valid claim or not?

Museum 20

Museum Professional Teen Map 20