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Ocean Conservancy: The Art of Social Media Experimentation, Learning, and Reflection

Beth's Blog: How Nonprofits Can Use Social Media

In our book, The Networked Nonprofit , we devote an entire chapter to something we called "Learning Loops" which is a combination of tracking and monitoring in real time as a project unfolds, but also incorporates a process of reflection at the end of the project to the next experiment. . unless you experiment and learn.

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ROI (Results on Insights) of Online Communities

Beth's Blog: How Nonprofits Can Use Social Media

I also contributed a chapter on the topic to NTEN's Managing Your Technology To Meet Your Mission due out by Wiley I covered the building blocks of a classic ROI process, but translated to a nonprofit context. The basics include: benefits, value, metrics, and financial calculations.

ROI 66
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The Networked NGO in India

Beth's Blog: How Nonprofits Can Use Social Media

Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. 3. The big ah ha after viewing the maps on the wall next to each other is that these NGOs had strong and vibrant networks established on the ground.

India 103