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Ocean Conservancy: The Art of Social Media Experimentation, Learning, and Reflection

Beth's Blog: How Nonprofits Can Use Social Media

In our book, The Networked Nonprofit , we devote an entire chapter to something we called "Learning Loops" which is a combination of tracking and monitoring in real time as a project unfolds, but also incorporates a process of reflection at the end of the project to the next experiment. . unless you experiment and learn.

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Guest Post by James Wu: It's Not About Cause Fatigue, It's About Movement Building

Beth's Blog: How Nonprofits Can Use Social Media

Note From Beth: A few weeks ago, I wrote a reflection on an article in CNET called " Crowded Roads Ahead for Charity 2.0 " based on an interview with Toby Daniels of Think Social and Scott Harrison of charity:water. I work at Acumen Fund and I manage the organization's social media work.

Causes 89
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The Networked NGO in India

Beth's Blog: How Nonprofits Can Use Social Media

But smart is as important as strong, so success also means deliberate integration of social media strategies with the organization’s broader communications plan and learning from doing in small steps. Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters.

India 103
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ROI (Results on Insights) of Online Communities

Beth's Blog: How Nonprofits Can Use Social Media

I also contributed a chapter on the topic to NTEN's Managing Your Technology To Meet Your Mission due out by Wiley I covered the building blocks of a classic ROI process, but translated to a nonprofit context. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits.

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Three Tips To Improve Social Media Results

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: In this post, Craig offers a few tips on using social media for nonprofits. Get your board members to play a role in your social media effort. Your board members (including advisory board) usually have large online and real-life social networks. Here are three suggestions for doing so at little cost.