Who Counts? Grappling with Attendance as a Proxy for Impact
Museum 2.0
OCTOBER 16, 2013
Summertime concerts at the history museum? For attendance to be correlated with impact, you have to find a way to articulate a theory of change that connects attendance to your mission (inspiration, learning, civic participation, etc.). It''s about museum attendance and how the five big, free museums in St. Louis count it. Those count.
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