Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits. Do you agree?

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Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! I wasn’t convinced at all that the world needed another blogger.

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Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. If all your nonprofit does on social-networking sites is marketing, then I guarantee no one is listening and your ROI is next to nil. Blah, blah, blah.

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Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.

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Nonprofit Tech for Good

SEPTEMBER 22, 2019

Please share articles and blog posts with your analysis of the data in the report using #NGOtech19 on social media. Nonprofit Tech for Good will promote your blog post or article on Twitter and in our weekly email newsletter. 4) 27% have a system in place to track and report return on investment (ROI) on social media campaigns.

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Social Media NGO Stats Media 279

NTEN

OCTOBER 24, 2012

Read the rest of article, and the complete issue on "Data-Driven" when you subscribe to the journal for free! ] Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. What are costs of alternatives?

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ROI Measure Project Technology 75

TechImpact

OCTOBER 30, 2014

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. According to the HBR article, there’s a formula for effective storytelling, too. According to this study, the amount of Oxytocin the brain actually produces effectively predicted how willing people were to help others.

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Storytelling Brain Story Nonprofit 245

The Next Web

MAY 20, 2018

That’s because influencer marketing has the potential of generating eleven times higher ROI than outbound marketing. My intention behind writing this article is to talk about how you can leverage influencers specifically for your product launch.

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Influence Product Marketing Hype 142

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.

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Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Newspapers and magazines publish these sorts of articles regularly because they generate buzz. Nonprofit Tech 2.0

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Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

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Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

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Social Network ROI Social Media Network 74

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The metrics for measuring ROI can be extremely varied. Here are a few examples.

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Social Media ROI Media Social 59

Robert Weiner

JUNE 3, 2010

My own resources page: [link] It includes links to articles like: Should Your Organization Use Social Networking Sites? The ROI of Social Media. Before You Jump in with Two Feet in Social Media - Important Boring Basic Stuff First. Tips for Entering Your Nonprofit into the Social Media Environment.

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Resource Social Media eBook ROI 138

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

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ROI Train Training Practice 52

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

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ROI Train Training Practice 52

Amy Sample Ward

FEBRUARY 23, 2010

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence.

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Web ROI Social Media Bookmarking 108

Care2

OCTOBER 12, 2009

Return on investment (ROI) of social media is a hot topic for both the nonprofit and for profit world. An article in MarketingSherpa, “How Accurately Can You Gauge the ROI of Social Media Tactics? How are you dedicating staff and financial resources?

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Social Media ROI Measure Media 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding When Should You Do It?

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eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding When Should You Do It?

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eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

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eLearning ROI Measure Business 52

Get Fully Funded

DECEMBER 26, 2022

, but before it officially wraps, let’s take a look at the top articles of the year. These fundraising articles are popular ones that our readers have loved and I wanted to gather them together for you in case you missed any of them earlier this year. Which one of our fundraising articles was your favorite?

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Nonprofit Tech for Good

APRIL 5, 2021

They do read and often will read very long captions, even articles or blog posts copied and pasted directly into Instagram. Tangible ROI from Instagram Stories is elusive. People had joined the social network primarily for the visual experience – not to read. Today, Instagram users have evolved. Instagram Stories.

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Practice Nonprofit Social Media Facebook 363

Nonprofit Tech for Good

DECEMBER 13, 2009

The question now becomes will Status Updates in the Live Feed be as valuable in terms of ROI as the News Feed? Related Articles and Resources: Webinar: How Nonprofit Organizations Can Successfully Use Facebook and YouTube [New Changes will be covered beginning 12/15]. They have to know that. 2) The Boxes Tab will disappear.

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Facebook Change Nonprofit Feeds 278

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. What concrete recognition papers or articles published, etc have you received for your work? Measure THIS! This is incredibly important. Authenticity.

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ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." In an earlier post and presentation, I riffed on Armano's article and translated for a nonprofit context.

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ROI Social Media Slides NTEN 50

The Sponsorship Collective

APRIL 24, 2024

I’ve written a lot about sponsorship valuations lately and, while this is not a post about valuation, sponsorship ROI is a close cousin.

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Measure Case Study ROI Studies 84

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. Nonprofits that work in international development, disaster relief, or wildlife conservation often do this sort of storytelling in print materials and website articles, but it also works extremely well as blog content. A first-person voice is best.

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Ideas Content Nonprofit Interview 248

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Flexibility has it’s own Return on Investment (ROI), particularly at nonprofits, where we generally have a lot more innovative thinking and opportunistic attitude than available budget. This article was originally posted on techcafeteria at [link] by Peter Campbell: Non-profit Technologist @ Techcafeteria; IT Director @ Earthjustice.

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The Next Web

DECEMBER 18, 2013

Here’s an example where Andrea (our in-house growth ninja) posted on a Bufferapp blog article. Here were the main stats after two weeks of testing: Number of articles commented on: 40. Visitors ROI: 70 visitors/hour spent. Sign-ups ROI: 11 sign-ups/hour spent. you share (all the great articles you’ve been reading).

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Amy Sample Ward

FEBRUARY 27, 2009

The Three Dimensions of Social Media ROI | NTEN: The Nonprofit Technology Network - Holly Ross has an excellent post and commentary about measuring ROI: "return on investment is really hard to determine. Here's an interview with Danielle on NWF's use of Twitter. " - it's true! " - it's true!

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Bookmarking ROI Twitter Collaboration 100

Nonprofit Tech for Good

JANUARY 17, 2019

It’s useful to have your photos and links (to your website, a blog post, a news article etc) ready in a folder or folders so that when you want to schedule new posts, it’s easy to access the content. There’s no need to be active on all social channels if you don’t get ROI from them. 10 Steps to Create a Content Calendar.

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Social Media Calendar Content Media 279

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

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Measure ROI Technology Nonprofit 76

Bloomerang

MARCH 31, 2025

In this article, were going to delve into some surprising lessons weve learned from both working as grant consultants and coaching grant consultants. In the business world, people talk about return on investment or ROI. While many people think of grant consultants as simply people who write grants on contract, they can be so much more!

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Consultant Grant Proposal Template 82

The Fundraising Authority

DECEMBER 22, 2020

The only way to know what works, and what doesn’t is to track metrics and return on investment (ROI) for all fundraising tactics. Related Articles from The Fundraising Authority: The Four Key Fundraising Roles of Your Board of Directors. They Ask for Referrals. Photo Credit: Matthew Kenwrick.

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Nonprofit Tech for Good

JUNE 5, 2014

Track and report success in a Social Media ROI spreadsheet. Also covered: News Articles and Press Releases, Blogs, Images and Infographics, Videos, Online Petitions, Online Contests, Online Stores, Ebooks and Digital Reports, Event Invitations, Webinars, and Smartphone and Tablet Apps. Budget (Cost of implementing action items).

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Mobile Fundraising Chapter Social Media 215

The Next Web

JANUARY 6, 2013

This article is intended for enterprise startups that want to get their first few high-caliber customers without having to burn through cash and resources hiring salespeople. Suffice to say the ROI has been extremely high.

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Tips Help Adwords Search 141