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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens. They are also more likely to donate to a nonprofit directly from a social networking site or through text than any other generation. Millennials (Born 1980–2000, Currently Ages 14–34).

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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness. Social Networks :: The promotion of social networks first appears on the World Wildlife Fund’s homepage as a link entitled “Social Spot.”

Websites 264
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Three Reasons Why Nonprofits Should Diversify Their Brand Online

Nonprofit Tech for Good

In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. Young, tech-savvy millenials text often and increasing prefer social networks and using tablets. Gen X is big on blogging, e-mail, and social networking.

Online 196
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Three Reasons Why Nonprofits Should Diversify Their Brand Online

Nonprofit Tech for Good

In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. Young, tech-savvy millenials text often and increasing prefer social networks and using tablets. Gen X is big on blogging, e-mail, and social networking.

Online 196
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11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

The upper right-hand corner is the most valuable section of your website—use it to plug your e-newsletter and group text messaging campaigns, donate now functionality, and social networking communities. Include Social Media Icons or Graphics. Integrate Social Media into Secondary Pages. Overall, avoid clutter.

Websites 271
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43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. Accessible Social :: accessible-social.com Accessible Social is a free resource hub for digital marketers to discover how to make social media content accessible.

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once.