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How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

Last week, we started a three article series on year-end fundraising. The final 4-6 six weeks of the year is a great time for all of the seeds you have planted during the year to bloom with year-end gifts. Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings….

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Text donor love to boost your end-of-year giving

EveryAction

Is there something you can do now to influence their end of year gift? According to a 2019 article from Forbes , 90% of text messages are read within 3 minutes of being sent. It is the 21st-century version of a phone call. They tell you how your gift made a difference. Think you’ll make a gift? Why text donors?

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[ASK AN EXPERT] Do You Have To Ask For Feedback In Person?

Bloomerang

There’s no substitute for this type of engagement if you want to inspire a donor’s most passionate and generous gift. For example, I was recently asked for a major gift after a year of being cultivated via email. Often the donor engagement officer sent me articles they knew I’d have an interest in. So far, so good. .

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[ASK AN EXPERT] Do All Donors Need A Thank You Within 48 Hours?

Bloomerang

And I, like you, feel the imperative of a prompt, personal thank you that’s powerfully indicative of the impact of the donor’s gift. If your donor is stuck in processing mode for weeks or months after giving, you’ll miss out on their most-likely-to-give-again period – a time when you could have received a second gift.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. Thank: Always send a “thank you” message to every donor, no matter the size of their gift. Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing.

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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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Personalizing Donor Communication for Small Nonprofits

Get Fully Funded

This article will cover the following strategies for donor communications for small nonprofits: Tailor communications to donor preferences. Here are the most common communication channels nonprofits use and what types of messages they work best for: Direct mail. Phone call. Address donors by their preferred names and pronouns.