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Your End Of Year Fundraising Questions Answered

Bloomerang

Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email). Let’s dive into the poll data.

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

So for example, if you’re hoping to increase major gifts, focus on major gift-related metrics. Are users from Google spending more time on your website than those who found it via a recent news article? Do you have a plan for re-engaging first-time donors after they make a gift? Major Gift Indicators. Landing page.

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

For instance, your major gift officer may use an app to look up more information about major prospects prior to initial meetings. Think about it: if you know your supporter tends to be more direct and results-driven, you can craft your communications with them to be straightforward and show the direct results of their gifts.

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14 Ways To Thank Donors During Thanksgiving

CauseVox

A well-executed thank you is a reminder of why they supported you in the first place and creates lasting feelings of goodwill, which certainly extends to when you are ready to ask for another gift or when year-end comes around. Don’t forget that artwork can be copied and mailed to donors (clients don’t have to make 100 original drawings!)

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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

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Year-End Giving Prep: 21 FAQs Answered by Fundraising Experts

Connection Cafe

All of this is tied to a direct mail appeal, that can go out as early as mid-November or the beginning of December. It should be abundantly clear to your audience why you’re asking for this gift, at this time. Are there EOY tips for orgs that are Science and Research focused? Your targeting may not change at all.

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Life after Common Ground: Part 5 – Conga Composer

Judi Sohn

This post is part 5 in a series of articles pointing out what’s cool about some of my favorite Salesforce apps for nonprofits. When you say “mail merge” and “Salesforce” in the same sentence, the next sentence is simply: Conga Composer. Common Ground has mail merge functionality built in.

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