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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Generation Z (Born 2001–Present, Currently Ages 13 and Younger). Generation X (Born 1965–1979, Currently Ages 35–49).

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

that generational lines haven’t stopped millennials from being exceedingly active in movements for change. direct mail campaigns. Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. benefits of direct mail. is meaningful.

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Just When You Thought Direct Mail Was Dead | Nonprofit Trends with.

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. 53% said they still respond to mail by using the mail.

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6 Strategies to Involve Young People in Your Nonprofit

Nonprofit Tech for Good

However, attracting younger generations can seem like solving a Rubik’s Cube in the dark. While that’s true—it’s hard to fully understand a younger generation’s perspective if you’re not part of it—the underlying issue may be looking at the puzzle as something unknowable. Gen Z has immense potential to make a difference.

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43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. Coolers is a color scheme generator that allows users to explore hundreds of color palettes for graphic design projects. See also OptInMonster. See also Snappa.

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Life after Common Ground: Part 5 – Conga Composer

Judi Sohn

This post is part 5 in a series of articles pointing out what’s cool about some of my favorite Salesforce apps for nonprofits. It’s what I used at Fight Colorectal Cancer to generate our acknowledgement letters out of Common Ground. Common Ground has mail merge functionality built in. And it’s decent.

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Four Reasons Why Nonprofits Should Reconsider Facebook

Nonprofit Tech for Good

Nonprofits throughout the world have sent millions upon millions of e-mails, Tweets, bulletins, updates, etc. A lot of nonprofits will now have to update their website, e-mail newsletters, and most costly, their print materials. 2) From my e-mail newsletter. asking their supporters to “Become a Fan!&# on Facebook.

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