Why You Should Move Away From Using Nonprofit Donor Personas And Toward Donor Identities
Bloomerang
NOVEMBER 8, 2021
Have you developed nonprofit donor personas? If so, I recommend moving away from those donor personas and toward donor identities instead. . Think about it: Those personas may have been carefully crafted—Soccer Mom, Busy Businessman, Widow, Millennial—but those personas only touch on a small part of your donor’s identity.
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