ASU Lodestar Center

APRIL 13, 2011

So, I was immediately interested when a link to an article, titled " Good Intentions vs. Good Results ," popped up on my Twitter feed. The article is actually a blog post published last week on Sean Stannard-Stocktons Tactical Philanthropy Blog. I just saw another interesting article that is loosely related to this topic.

Philanthropy 40

Philanthropy Arizona Research Feeds 40

See3

MARCH 12, 2008

This article is really about how some social scientists, economist types are looking at why people give. The main example in the article is about matching programs. The research suggests matches lead to more giving, but the type of match — whether 1x or 2x or 3x the gift — had no impact at all. They seem so sensible.

Charity 40

Charity People Giving New York 40

Care2

APRIL 24, 2008

Online Fundraising: A look at growth in online giving, yearly patterns of giving, average gift size, monthly giving and fundraising messaging rates Online Advocacy: How are advocacy open, click-through, page completion and response rates changing and what impact are super-activists having? More benchmark articles can be found here.

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

ASU Lodestar Center

JUNE 3, 2011

A great recent article by Curtis Child points to statements by Frumkin and others about this alleged explosion in commerciality, which he refers to as the "commercial turn." The article is pretty convincing. However, the particular chestnut we talked about in class isnt whether commerciality is good or bad. Whither the turn?"

Research 82

Research Philanthropy Arizona Analysis 82

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. Give them options for how to process their gift (pay pal, online form, print form and mail). If you have a street address, mail them!

Social Media 31

Social Media Advocacy Online Money 31

Care2

APRIL 15, 2008

1 Comment | by Share Article in Email Marketing , Marketing Research , Nonprofit Benchmark Studies Reader Comments (1) Thanks for introducing our study here, James. April 15, 2008 | Jordan V Copyright © 2008, Care2.com 60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth?

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

MARCH 28, 2008

1 Comment | by Share Article in Email Marketing , Marketing Research , Nonprofit Benchmark Studies Reader Comments (1) Thanks for introducing our study here, James. April 15, 2008 | Jordan V Copyright © 2008, Care2.com 60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth?

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

MAY 14, 2009

The number of online gifts increased by 43% over 2007, while the total dollars raised online increased by 26%. Average gift size across organizations was $71 in 2008. This was lower than in 2007, when average gift size was $86. Gifts of $250 and greater made up just 3% of all gifts, but accounted for 41% of all revenue!

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MARCH 26, 2009

However, in the fourth quarter nonprofits experienced a dip in average gift sizes. While donors continued to donate money, the average gift was smaller. “On the other hand, Ive been seeing that many donors are giving larger gifts but to fewer causes. Nonetheless, revenue still grew by 3% in the fourth quarter.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

FEBRUARY 3, 2008

With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift. 2 Comments | by Share Article in Care2 News , Marketing Research , Misc. All rights reserved.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

MAY 7, 2007

This study tracked nine major nonprofits across four tactic categories: Multiple appeal series Deadline-driven appeals Matching gift appeals Dollar goal appeals The results and recommendations are published here: [link] Post a Comment | by Share Article in Marketing Research Reader Comments There are no comments for this journal entry.

Social Media 28

Social Media Studies Advocacy Online 28

Care2

NOVEMBER 9, 2007

With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift. 2 Comments | by Share Article in Care2 News , Marketing Research , Misc. All rights reserved.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

APRIL 16, 2008

However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included. Organizations that use multiple channels to appeal for support report a higher value and larger gifts from their online supporters. This will give you a more accurate picture.

Social Media 44

Social Media Advocacy email Online 44

Care2

SEPTEMBER 25, 2007

Finally, make sure you’re prepared to process your gifts and thank your donors in a timely manner. And minimize the number of clicks required between “donate now” and “thanks for your gift.” 3 Comments | by Share Article in Misc. 3 Comments | by Share Article in Misc.

Social Media 28

Social Media Online Advocacy Fundraising 28

Care2

SEPTEMBER 20, 2007

Finally, make sure you’re prepared to process your gifts and thank your donors in a timely manner. And minimize the number of clicks required between “donate now” and “thanks for your gift.” 3 Comments | by Share Article in Misc. 3 Comments | by Share Article in Misc.

Social Media 28

Social Media Online Advocacy Fundraising 28

Care2

MARCH 25, 2008

However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included. Organizations that use multiple channels to appeal for support report a higher value and larger gifts from their online supporters. This will give you a more accurate picture.

Social Media 44

Social Media Advocacy email Online 44

ASU Lodestar Center

MARCH 11, 2011

However, there are indications that the average gift to religion is higher in some regions, such as rural areas that are not close to cities. This is a great article. Myth VIII: Southerners and people in rural areas give more to religion. It depends. It is difficult to stereotype giving by geography. 18, Issue 1. (Dr. households.)

Research 45

Research Giving Indiana Philanthropy 45

Care2

JULY 10, 2007

As we are all working to develop systems to upload our new names, gather the maximum number of signatures, solicit gifts and renew members, it is imperative that we all step back for a moment and put ourselves in their shoes. Copyright © 2008, Care2.com 60) Search « A. Now, I am off to make new friends! All rights reserved.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

MAY 29, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. Is it better to cultivate the new email subscriber before asking for the first gift? But how soon, exactly?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

JULY 26, 2007

If you think that fundraising and recruitment from social networks is the way for you to go, here are a few articles to help you get started. How many middle/major gift donors did you identify and/or cultivate as a result of your social networks ability to engage new/previously unidentified supporters? This list goes on and on.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

If you think that fundraising and recruitment from social networks is the way for you to go, here are a few articles to help you get started. How many middle/major gift donors did you identify and/or cultivate as a result of your social networks ability to engage new/previously unidentified supporters? This list goes on and on.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

If you think that fundraising and recruitment from social networks is the way for you to go, here are a few articles to help you get started. How many middle/major gift donors did you identify and/or cultivate as a result of your social networks ability to engage new/previously unidentified supporters? This list goes on and on.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

MAY 31, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. Is it better to cultivate the new email subscriber before asking for the first gift? But how soon, exactly?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 4, 2009

Optimizing your Web landing pages to convert more donors, activists, and subscribers Designed by Nick Allen | Donordigital Fundraising Track - Imperial Ballroom A Small changes to a Web site or email landing page can dramatically increase the number of visitors who actually make a gift, send an action alert, or subscribe to a newsletter.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

AUGUST 7, 2007

" The result has been innumerable neat applications that allow you to give free gifts to your friends, watch videos on Facebook, and even manage an imaginary stock portfolio. July 24, 2007 | Kira Nice and complete article ! 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

" The result has been innumerable neat applications that allow you to give free gifts to your friends, watch videos on Facebook, and even manage an imaginary stock portfolio. July 24, 2007 | Kira Nice and complete article ! 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JUNE 1, 2009

60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? » Sunday May 31 2009 Is Direct Mail Dying or Dead? Sunday, May 31, 2009 at 02:22PM | by Mal Warwick My, my.

Mail 47

Mail Social Media Online Advocacy 47

Care2

JULY 10, 2008

Post a Comment | by Share Article in Online Advocacy , Online Fundraising , Technology Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

NOVEMBER 5, 2007

Main | Care2 Helps in Law of the Sea Win » Monday Nov 05 2007 Five Tips for Online Fundraisers from a Direct Mail Dinosaur Monday, November 5, 2007 at 05:21PM | by Karen Taggart Ill admit it. I am a direct mail dinosaur now disguising myself as a hip online marketer. 60) Search « MySpace.com: A Place for Donors?

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 6, 2007

Main | Care2 Helps in Law of the Sea Win » Monday Nov 05 2007 Five Tips for Online Fundraisers from a Direct Mail Dinosaur Monday, November 5, 2007 at 05:21PM | by Karen Taggart Ill admit it. I am a direct mail dinosaur now disguising myself as a hip online marketer. 60) Search « MySpace.com: A Place for Donors?

Mail 28

Mail Social Media Online Fundraising 28

ASU Lodestar Center

APRIL 8, 2011

Perhaps you have heard some of them: Women dont give large gifts. The report cites recent single gifts from women in excess of $25 million. Additionally, the report cites the participation of 100 women in a specific 2008-09 campaign, which generated $141 million with a minimum gift of $1 million. What an excellent article!

Research 40

Research Indiana Philanthropy University 40

Care2

FEBRUARY 3, 2009

“Many groups received significant numbers of gifts this past December, but the average size gift amount dropped, especially at the higher end.” Don’t panic by dramatically ramping up the number of hard ask e-mails -- to the exclusion of almost everything else. Re-project online income now. more feasible.

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

JUNE 29, 2009

The study analyzed 79 nonprofit organizations and their fundraising campaigns via direct mail, online fundraising, telemarketing and canvassing. By the way, if you have not checked out Frogloops recent article on converting new activists into donors , now would be a good time to do so, since it’s packed with great tips and resources.

Social Media 31

Social Media Advocacy Fundraising Online 31