Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. For us, this has been linked not just to content like articles a blog posts but also forum threads, email outreach, and broad campaigns — like our recent Cloud Survey. How do you manage it all?

Content 102

Content Measure Organization Strategy 102

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is. “ Don’t forget a hashtag.

Virtual 105

Virtual Professional Marketing Fundraising 105

Achieve

JULY 2, 2019

This sounds so obvious, but not planning ahead is easily one of the most frequent mistakes I see organizations making. Exp: news articles, user generated content, etc.) . The conversation usually goes something like this: . Make sure conversions are trackable. Mistake #1: Not Planning Ahead. . Share impact stories.

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

If social media is about individuals conversing authentically with a community, who's in charge of the conversation? We all need someone to be part of that conversation. Doesn't it sort of sound like you're hiring someone to goof off online all day? Is the ROI all about the web metrics? Sound familiar?

Community 50

Community Management Online Case Study 50

Qgiv

JUNE 10, 2022

This means companies can track their return on investment with an array of measurement tools and metrics available online, and ultimately improve their conversion rate and quality of leads over time. This is as easy as it sounds! Types of Online Fundraising Events. Donation page or form. Encourage monthly and annual giving.

Digital 52

Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Jason Falls shares in a post about measuring engagement, " The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.". And, as stubborn as it sounds Mr. CEO, you don’t get money out of a conversation.".

ROI 74

ROI Social Media Media Social 74

NTEN

NOVEMBER 3, 2008

That sounds about right. Well, The Social Organization has a piece on " Collecting All Social Media Metrics " That's a start. We hope that, after you've read through it, you'll consider adding to the conversation. Money earned is easy, but how do you figure if you're saving time and money?

Technology 36

Technology ROI Flickr Social Media 36

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. They can give directly from their seats without disrupting conversation with one another. Keep an eye on your campaign progress as soon as you open the app with the dashboard.

Org 85

Org Raise Tools Help 85

Care2

JULY 26, 2007

Need some metrics guidelines? If you think that fundraising and recruitment from social networks is the way for you to go, here are a few articles to help you get started. Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Need some metrics guidelines? If you think that fundraising and recruitment from social networks is the way for you to go, here are a few articles to help you get started. Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Forum One

JANUARY 26, 2024

Diversify your content strategy by incorporating various formats, including blog posts, articles, videos, and infographics. Ensure optimized site performance and structure Ensuring the technical soundness of your website is a foundational aspect of effective SEO. More on this: “Developing an SEO Strategy for Translated Content” 3.

International 91

International Strategy Search Structure 91

Care2

AUGUST 16, 2008

The first thing I suggest is to be genuine -- interview people who are affected by the work your organization does, record actions you are taking to solve problems in your community, ask YouTube users to sound off on why your issues are important. Has research been done to measure conversion rates, and, if so, what has it concluded?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

FEBRUARY 3, 2008

Need some metrics guidelines? If you think that fundraising and recruitment from social networks is the way for you to go, here are a few articles to help you get started. Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. Job well done!

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofits Source

SEPTEMBER 8, 2017

While this sounds great, the real question becomes: Are you doing everything you can to maximize your investment into email marketing? The following articles were curated between September 2nd and September 8 th 2017. It sounds like a silly question, but 46% of marketers say they use more than one email service provider (ESP).

email 89

email Marketing Strategy Fundraising 89

Care2

JULY 14, 2008

The first thing I suggest is to be genuine -- interview people who are affected by the work your organization does, record actions you are taking to solve problems in your community, ask YouTube users to sound off on why your issues are important. Has research been done to measure conversion rates, and, if so, what has it concluded?

YouTube 34

YouTube Video Social Media Advocacy 34

Neon CRM

SEPTEMBER 18, 2023

Let’s get the bad news out of the way: In 2021, the average donation page saw a 17% conversion rate. Now let’s talk about the good news: You can improve your conversion rate. While your exit page won’t impact your donation page’s conversion rate (nobody will land here unless they complete a gift!),

Examples 52

Examples Donation Practice Donor 52

Nonprofits Source

JULY 1, 2018

Be prepared for the sound of crickets, at least in the beginning. The marketing software giant HubSpot recently released an article on how the traditional marketing funnel is a thing of the past. Now that you’re in the right mindset for approaching online fundraising let’s dig into some of the actionable tips in this article.

Online 84

Online Tips Organization Fundraising 84

Nonprofits Source

SEPTEMBER 8, 2017

While this sounds great, the real question becomes: Are you doing everything you can to maximize your investment into email marketing? It sounds like a silly question, but 46% of marketers say they use more than one email service provider (ESP). The Program Is Using Specific Metrics To Prove The Return. Related Articles.

email 45

email Marketing Strategy Fundraising 45

Neon CRM

MAY 31, 2023

Does this sound familiar? If that sounds familiar, then what your nonprofit lacks is a sound donor management strategy. Sound good? But you can use metrics and A/B testing to measure how your emails are performing. Donor Data Management We’ve hit on the importance of donor data time and time again in this article.

Donor 52

Donor Management Guide Retention 52

Nonprofits Source

AUGUST 26, 2017

I’ve said this in previous articles, but it’s worth mentioning again: Backlinks are one of the top three Google search ranking factors. Go more in-depth on a topic mentioned in the article. The theory sounds nice, but let me show you how it works in practice: Here’s How I Got First Page Results.

Results 82

Results Digital Strategy Chapter 82

Connection Cafe

DECEMBER 22, 2013

What’s the sound of your nonprofit’s brand? Colleen Fahey’s article, How Audio Enhances Your Brand Content: Find Your Signature Sound , provides guidance for how your nonprofit can strengthen its voice. It’s not a blog or an article- it’s better. Have you ever thought about it? You should.

Story 54

Story Nonprofit Social Media Content 54

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. For example, grist.org’s most popular board is “ Sustainable Recipes – the visuals are the photograph of the food and there is a link to an article or post over at grist. Engagement.

Benchmark 104

Benchmark Photography Ratio Stats 104

Bloomerang

NOVEMBER 13, 2021

well, five areas of conversation revolve around, “What is impact reporting? We need to know what metrics we need to be tracking. ” Well, you know, it sounds like a good goal, right, but do I need to lose that? Sample metrics. So perhaps we’ll see some of you. Why is it important?” Is it specific?

Measure 83

Measure Report Process Impact 83

Bloomerang

JUNE 25, 2021

And then I also threw in an article of mine that I wrote a little while back on how to keep your database clean and up to date. And so I’m working on developing a telemarketing program for monthly donor conversions for a group in Australia. That sounds bloody awful, doesn’t it? So why, why do we need.

Database 67

Database Donor Video Mail 67

Connection Cafe

DECEMBER 5, 2017

In our npEXPERTS Spotlight series we’ll be sharing some of our favorite articles from the past 5 years. While this may sound hyperbolic, take a moment to think about how our business landscape has changed over just the last five years. Our first installment covered the must-haves for your nonprofit marketing plan.

Analytics 33

Analytics Data Analysis Metrics 33