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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

When I refer to “digital ads” in this article, I’m referring to the three kinds of digital advertising that are easiest and most affordable: Social media advertising: e.g. Facebook, Instagram, LinkedIn. Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads.

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2014 Nonprofit Content Marketing – Benchmarks, Budgets and Trends

NTEN

This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Your potential donors are searching. Your potential volunteers are searching. Funders are searching. Patients are searching.

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SEO for Nonprofits in 2024: Internal and External Strategies

Forum One

As nonprofits navigate an ever-changing digital landscape, Search Engine Optimization (SEO) is a hot topic. How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines?

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The 2015 Nonprofit Benchmarks Report is here!

NTEN

M+R and NTEN’s 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building. About three quarters of nonprofits are investing in paid marketing online , including paid search, retargeting, and text and display ads.

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Bing and Google

Zen and the Art of Nonprofit Technology

I’m wondering whether I should check out my server logs…) 99% of the traffic to this blog that comes from search engines comes from Google. But according to this article in Mashable , Bing gets 30% of the overall search engine traffic. So I did some benchmarking. And I thought “aha!

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Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014

Connection Cafe

This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Your potential donors are searching. Your potential volunteers are searching. Funders are searching. Patients are searching.

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What is Nonprofit Marketing?

sgEngage

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 billion online, handled over 23 million transactions, and sent more than 3.3