Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About
M+R
JUNE 18, 2024
If you’ve read other articles about cookie deprecation, you’ll notice they all talk about first-party data and leaning into that! You’ll often hear this referred to as a “cookieless identity graph.” Cookieless reporting: what’s your approach, and what are your benchmarks? Google’s initial testing showed only a 3% decline in ROI.
Let's personalize your content