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All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. 53% said they still respond to mail by using the mail.
Read this article if you’d like a deeper dive into email deliverability. As with the open rate, a good place to start with the click-through rate is to benchmark your email’s click-through rate against past fundraising emails. The sender name is an important factor, and even more important, your email deliverability.
The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.
The A14 is an ideal machine for writing on the go, since you can travel with it effortlessly and it offers a whopping 18 hours and 16 minutes of battery life (according to the PCMark 10 benchmark). In the PCMark 10 battery benchmark, the Zenbook A14 lasted 18 hours and 16 minutes.
There is no personal identifiable information (name, mailing address, email, etc.). You can then publish your own report, blog post(s), news articles, social media posts, etc. In exchange for promoting the survey, you’ll receive the data for volunteers who are also donors in Malaysia.
Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird. In MultiChannel Donors: Real? Where to go from here.
With updated benchmarks, you’ll have a roadmap to guide your campaign and keep your team focused. And don’t rely on just one channel; emails, social media posts, and direct mail all play a part in meeting donors where they are. And don’t underestimate the power of direct mail.
The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.
The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. They do read and often will read very long captions, even articles or blog posts copied and pasted directly into Instagram. Today, Instagram users have evolved.
This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate.
Download Your Fundraising Planning Guide and Calendar Template: Fundraising calendars are designed to outline donor correspondence, campaign timelines, special events , benchmark dates, and other noteworthy occurrences that your fundraising team will be engaged in over the course of the year.
Use Your E-mail Signature. A fast and super easy way to market your organization's mission and upcoming events/programs is to make the most of your e-mail signature. This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Like this article? Keep reading.
For more trends and insights into how nonprofits are using the Internet, check out the new book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets Share 0 saves Save If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.
If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Direct Mail marketers have already known this for years, as do some of the larger nonprofits with massive email lists and sophisticated multi-channel fundraising programs.
If you’ve read any of my previous marketing focused articles, you might notice a common, underlying theme : If you’re not measuring, you’re not marketing. Aiming to get users to join your mailing list? As A/B testing stems from direct mail, it should go without saying that A/B testing in your email marketing campaigns is essential.
All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Guys Like Good Causes Too Posted by Steve MacLaughlin on November 22nd, 2010 eMarketer recently had an article called “Men Care About Causes Too&# that highlights some new research. Seems like a big missed opportunity to me.
Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. Check out some of his blogs from the conference , where he covers benchmarking data, donor ready patrons, and conversion rates. You should.
In practice, however, sales development representatives (SDRs) do most of the work required to land new customers, “making cold calls, writing email outreach, or sending outbound mail,” says GTM strategist Mike Tong.
All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Tis the Season for Charity Gift Cards Posted by Steve MacLaughlin on November 9th, 2010 The Los Angeles Times had an article the other day called “Causes offers gift cards for charitable giving.&# Will it work? Absolutely.
57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Have you been sending your e-mails on a Monday?
As you refine your fundraising strategy and explore new ways of connecting with donors, check out Blackbaud ''s 2013 Online Marketing Benchmark Study for Nonprofits to compare your organization to others and gather new ideas. See the submission timeline, sign up for the mailing list, or submit your cause film here. New to Salesforce?
Have the email people and the direct mail people sit together. Share 0 saves Save If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader. Focus on the seating chart. People who sit together work better together. Don’t believe me?
More than eight in 10 young donors have smartphones and use them to read e-mails and articles from nonprofits and about 75 percent of those donors said that a big frustration was visiting a nonprofit site that wasn't mobile-friendly. Nonprofits can use this guide for raising engagement with younger audiences.
Share 0 saves Save If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.
For the last several years, we have participated in the E-benchmarks Report with M + R Strategic Services. There are also a myriad of articles on the importance of segmenting in the nonprofit technology community: Becoming Donor-centric: Segmentation. But I would love to hear from you.
This article was originally posted in AFP’s weekly eWire newsletter. And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. It’s not just me.
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