Articles Benchmark Gift Mail 
Allegiance Group
FEBRUARY 14, 2023
This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. When planning an acquisition campaign, you should project revenue for the first gift and subsequent year giving.
EveryAction
OCTOBER 26, 2022
Is there something you can do now to influence their end of year gift? According to a 2019 article from Forbes , 90% of text messages are read within 3 minutes of being sent. They tell you how your gift made a difference. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.).
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Connection Cafe
OCTOBER 12, 2017
The clear majority of giving is made through one of three methods: direct mail, online and special events. Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts. The term “major gift” isn’t new.
Get Fully Funded
MAY 16, 2022
Now, here’s the more surprising part of monthly giving: Not only do you get more money when someone gives a monthly gift, but the loyalty level increases. Many will give to your Giving Tuesday and year-end campaigns in addition to their monthly gifts. First, figure out what your average gift amount is from one of your last appeals.
NetWits
JUNE 13, 2011
Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird. Where to go from here.
CauseVox
JUNE 9, 2021
According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Donors love to know that their money was leveraged, and with matching gifts, they’re essentially giving two gifts for the price of one. Recurring Giving Blitz.
Care2
AUGUST 28, 2013
If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Direct Mail marketers have already known this for years, as do some of the larger nonprofits with massive email lists and sophisticated multi-channel fundraising programs.
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