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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

What would compel you to like or comment on that video? In this article we’ll discuss video engagement for social media, what it is and why it’s important. If your video connects powerfully with your supporters they’ll like, comment on and share the video with their friends. What would motivate you to share it with your friends?

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Benchmarks Extra: Correlations

NTEN

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking.

sgEngage

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

For example, on the first day of the Supreme Court confirmation hearings for Judge Ketanji Brown Jackson, @NAACP_LDF tweeted a New York Times article with a powerful quote from the article: It’s also worth noting that tapping into Cause Awareness & Giving Days is a good strategy for Twitter.

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For Positive Outcomes, Hold a Mirror Up to Board Performance

.orgSource

A participant at.orgCommunity’s Leadership ColLAB event* made this comment about the importance of building confidence with your constituents. Set benchmarks for performance and accomplishments and highlight progress at each meeting. For more information on the Leadership ColLAB, See our article “The Delicate Balance.”

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A Closer Look at Nonprofit Technology Benchmarks: Tech Adoption Levels

NTEN

[This is part three of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. In this article, we're taking a closer look at what we mean by "Tech Adoption". You can download the complete report for free here.]

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2014 Nonprofit Content Marketing – Benchmarks, Budgets and Trends

NTEN

This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Here are a few of our first year benchmarks. Show us some examples in the comments or ask any questions you might have.

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