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Measuring Impact: Feature Article from the Latest Issue of NTEN:Change

Amy Sample Ward

[Note: The following is an excerpt of an article in the December 2011 issue of NTEN:Change. Read the complete article, "From Outcomes to Impact," by subscribing to the journal for free! ]. Internally they can assist in managing performance at the departmental or affiliate-level using dashboards and benchmark progress over time.

Measure 143
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Nonprofits Value a Facebook Like at $214.81

NetWits

While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. Go read this article by Olivier Blanchard > The 5 Basic Rules of Calculating Fan (or follower) Value. Don’t forget to download the complete 2012 Nonprofit Social Networking Benchmark Report.

Facebook 241
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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 A growing trend is to add large, visually prominent CTAs to the body of blog posts and news articles approximately halfway down the page. to secure a lead [i.e., capture an email address] through digital advertising. 1) Top bar opt-ins and links.

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Pinterest Nonprofit Benchmarking with Pinerly

Beth's Blog: How Nonprofits Can Use Social Media

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. For example, grist.org’s most popular board is “ Sustainable Recipes – the visuals are the photograph of the food and there is a link to an article or post over at grist. Engagement. Do you know what works?

Benchmark 104
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Is the Future of Social Media Much Different for Non-profits?

NetWits

It came out last November, but both Mashable and eMarketer published articles talking about different pieces of the report today so I thought I’d call your attention to what’s being discussed. Make sure to check out The second annual Nonprofit Social Network Benchmark Report by Common Knowledge, thePort, and NTEN.

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Announcing the 2021 Open Data Project!

Nonprofit Tech for Good

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. Media organizations can use the data in articles and research projects.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking.

sgEngage

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.