Online Fundraising Ideas (7 Strategies & 63% More Donations)
Nonprofits Source
APRIL 19, 2017
Result: 63% more donations, 55% higher conversion rate and a 2X ROI. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. When you provide your list, Facebook takes that information and compares it against their database using up to 15 identifiers.
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