Why “Segmentation” Isn’t as Scary as It Sounds (And You NEED It In Marketing)
NonProfit Hub
DECEMBER 2, 2014
This article originally appeared in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. Plus, he adds, the retention rate skyrockets once you secure the second donation. Make sure you’re paying special attention to the people who care enough to donate their time.
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