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Why “Segmentation” Isn’t as Scary as It Sounds (And You NEED It In Marketing)

NonProfit Hub

This article originally appeared in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. Plus, he adds, the retention rate skyrockets once you secure the second donation. Make sure you’re paying special attention to the people who care enough to donate their time.

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Automation for Nonprofits: 3 Dangerous Pitfalls to Avoid

Candid

As technology continues advancing , we see more articles discussing how automation takes pressure off of staff members and how organizations need to increase their use of software to optimize their communications with supporters. . These relationships are key for your organization’s donor retention rate. .

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How to Show Visual Impact on Your Online Donation Forms

Qgiv

That said, don’t draw too much attention from your donation form. Studies have shown that adding videos to your landing page can increase conversion rates by 80%! That sounds amazing. A slow page can lead to decreased conversion rates. Each additional second of load time decreases your conversation rate.

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3 ways to get started with your association’s artificial intelligence journey

Nimble AMS

At one point, artificial intelligence (AI) sounded like something from a science fiction novel. While this level of investment might seem out of reach for associations, AI technologies have started to catch the attention of associations. A real-world example: Another article about AI on this blog?explains Why are renewals down?

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The Nonprofit Weekly Roundup: Signature Sounds, Writing It Down, and Picking Up Tabs.

Connection Cafe

But you can do something about it, combat the depressing attrition rates. Here are this week’s nonprofit highlights: What’s the sound of your nonprofit’s brand? With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. You should.

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Staying in Check: Keeping Up With Important Regular Maintenance Tasks (Part 2)

Byte Technology

So it’s important to find and fix broken links as soon as possible, as having too many can affect search engine rankings, bounce rates, page views and more. It may sound scary and a bit daunting, but consider adding a content and SEO “audit” to your list of regular maintenance tasks.

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Why Commodifying Creativity Hurts Us All

Media Cause

An article in Psychology Today suggests that “ people’s ability to think about information in new and unusual ways can actually be hampered when they wield too much brainpower.”. If you’re solely focused on the end game and not paying attention to the journey, you might just miss out on an incredible idea.