Your Brain On Good Stories: Why Storytelling Matters For Nonprofits
TechImpact
OCTOBER 30, 2014
Now, this might sound a little strange, but it’s true. While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. According to the HBR article, there’s a formula for effective storytelling, too. Your brain loves a good story. The formula.
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