Komen Kan Kiss My Mammagram, PinActivism, and Newsjacking for a Cause
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 1, 2012
Last week Kivi wrote about “ newsjacking ” the technique of piggy backing on a crisis to get more media attention. I had planned for that edition to be a longer article on using photography, but I cut that back and led with Komen. .” Read her analysis. Let me go a little meta here. And it worked!
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