How Experimentation and Measurement Can Help Win A Little Bet with Facebook Promoted Posts
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 30, 2012
This month the Arkansas Advocates for Children and Families presented the results of their experiment with promoted posts on Facebook for their Medicaid Toolkit Rollout. ” In the aftermath of Hurricane Sandy, nonprofits were asking, “ Why is Facebook asking us to pay to reach volunteers?
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