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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Survey existing donors on what compelled them to support you before. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Survey existing donors on what spurs them to give quickly when appealed to. Highlight growth in conversions.

Lesson 59
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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

Charity 131
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What is a Widget?

Beth's Blog: How Nonprofits Can Use Social Media

Based on photo entitled " Gear " from Flattop341's Flickr Industrial Set. They are akin to plugins or extensions in desktop applications. The examples so far: Audience Feedback/Organizational Listening - Message/Comments - as seen on Life Kludger - A survey/Poll as seen on the Bamboo Project.

Widget 61
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Why Privacy Matters (or Should) to Nonprofits

NTEN

Imagine what your donors and constituents would say if they saw your name in that headline. Thirty-two percent of small business owners surveyed had been a victim of Internet fraud -- of those, 50% had been victimized more than once. Would they still be willing to provide their credit card or personal information to you?

Hawaii 64
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Think Big (but Start Small) with Nonprofit Innovation

sgEngage

Most organizations fall into one of three cloud mindsets,” said Kelley Hecht, team lead for nonprofit industry advisors at Amazon Web Services (AWS), which commissioned an innovation study about the state of nonprofit cloud technology adoption. Take adoption of cloud technology as a good example.

Nonprofit 103
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How Nonprofits Can Protect Their Mission By Protecting Their Data

Saleforce Nonprofit

The truth is, though, most SaaS applications like Salesforce require shared responsibility for keeping data safe. And although major data breaches tend to get all of the headlines, not all data loss comes from nefarious sources. You might be thinking, “my SaaS data is protected because it’s in the cloud.”

Data 107
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Nonprofits and AI: Unifying Data So You’re Ready for What Comes Next

Saleforce Nonprofit

How AI tools do the work for you You can’t read a headline these days without AI being mentioned. In one of our largest digital community sprints last month, people representing 14 countries worked together on mobile survey apps, events apps, KPI metrics and educational content written with the help of ChatGPT, to name a few.

Data 52