Ocean Conservancy: The Art of Social Media Experimentation, Learning, and Reflection
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 8, 2009
A few weeks ago I had the pleasure of speaking with Vikki Spruill, Ocean Conservancy 's President and CEO and members of her communications team, Laura Burton Capps, and Dove Coggeshall about their recent experiments and learning on Facebook. She initiated a discussion about how to test some of Shirky's ideas. Easier said than done.
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