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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Large audience and engagement numbers are not the only metric of social media success. Center language justice in your content strategies.

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Marketing Tips for Walkathons and Other Eventful Fundraisers

Nonprofits Source

By sending the right donor communications and reaching your target audience where they are, you’ll be able to successfully promote your event and expand your nonprofit’s reach. Depending on your target audience, you’ll want to vary your messaging. This is why a strong marketing strategy is essential. Segment your communications.

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The AI Writing Prompt Formula and Prompt Ideas

Whole Whale

It may be hard to believe but there is a near future when your organization will likely be hiring a AI Prompt Architect to build custom applications for your staff and stakeholders. Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone.

Ideas 52
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How to Promote Matching Gifts to Your Audience: 4 Best Practices

CauseVox

You’ve worked hard to build up relationships with corporate sponsors, a major donor, or compiled a matching grant application, and now you have successfully secured a matching grant for your campaign. Here are 4 ways you can effectively communicate your matching grant to your audience and encourage the most donations from your supporters.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging.

Lesson 59
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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Notice the the conversation is about the application deadline. 5. Images, Questions, and Comments Inspire Facebook Engagement. Images work for engagement. pic.twitter.com/PXdIUl0IIQ.

Practice 109
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What is Corporate Philanthropy? What Nonprofits Need to Know

Nonprofits Source

When corporate partners share information about your nonprofit with their customers and employees, they can introduce your mission to a wider audience of potential new supporters. Enhanced public image. They can also provide the necessary funding to put on certain initiatives, like events or major campaigns. Greater marketing reach.