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Ready or Not, Google Analytics 4 Is About to Change Your Nonprofit’s World

NonProfit PRO

On July 1, Google will be retiring its Universal Analytics to make way for Google Analytics 4. If you are tech savvy, this is good news. If not, this could be a time-consuming headache that burns through time and money. Here are some ways to manage the shift.

Analytics 278
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Don't Let Association Data Myths Hold Back Your Analytics

Association Analytics

The three most common myths that hold associations back from getting started on their analytics journey are data cleanliness, data governance and data strategy. Data governance is the complex, interconnected web of practice that goes on in a business, spanning how an organization collects, uses, and manages data and data systems.

Analytics 260
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Google Analytics 4: A Guide for Nonprofits — Plus 4 Steps to Upgrade Now

NonProfit PRO

Google’s Universal Analytics will stop processing data on July 1, 2023. Nonprofits looking to receive Google Analytics will have to transition to Google Analytics 4, a more complicated update. So, here are some key features to get you started.

Analytics 264
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4 Ways Nonprofits Can Beat AI Blandification

Nonprofit Tech for Good

Think of tools like spam filters, donor segmentation algorithms, or predictive analytics that forecast campaign performance systems that excel at recognizing patterns in existing data. Letting ChatGPT or Gemini create campaigns means regurgitating a random collection of thoughts found on the Web.

Nonprofit 213
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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

Tips to Step Up Your Salesforce Game Supercharge Segmentation with Advanced Analytics: Go beyond basic demographics: You’re likely already segmenting by basic factors like donation amount or location. Ready to take your fundraising to the next level? Learn more about how to use the worlds best tech to power your nonprofit. Get started

Personal 299
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5 Steps to Prepare for a Successful Nonprofit Website Redesign

Nonprofit Tech for Good

In short, a web redesign is a big, daunting project with many moving parts. You’ll also be well-prepared to have in-depth discussions with prospective vendors and can make better decisions about which of them will be the right one to help you execute your organization’s web redesign project. Who will help with hands-on work?

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43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is important to note that you must upgrade to Google Analytics 4 by July 1, 2023. It also provides unique analytics about your viewers and listeners.

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