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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. You can learn more about content tagging and taxonomy in this blog. Online Tracking.

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

With a modern ecosystem, your association can start by separating out analytical data from transactional data. 7: Your Taxonomy Isn’t Organized In a Useful Way Challenge : Digital closets are a lot like physical closets. Provide training opportunities for employees and review your taxonomy from time to time to update any new processes.

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How to Use Data to Drive Your Content Strategy

Association Analytics

Organize or create a taxonomy for your content. If you don’t have a taxonomy in place, we suggest you implement one that is association-wide. This will only work if taxonomy and tags are uniform. When a solid taxonomy is implemented correctly, it can improve your site’s SEO. Yes, an analytics company said that!

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A Lightweight Framework for Building An Association Data Strategy

Association Analytics

You can also take our data analytics maturity assessment to see where you stand today in your analytics journey and steps you can take to move to the next level. The post A Lightweight Framework for Building An Association Data Strategy appeared first on Association Analytics.

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To The Twitterverse and Beyond: A Taxonomy of Twitter Tools from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

I noticed this a few months ago, when a few of us analytics geeks fooled around with creating a Twitter Monitoring and Analytic Tools Taxonomy.

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Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this. During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right?

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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. There are technology tools that can make information and data analytics accessible to everyone. Promote data sharing across the organization, and reward people for effectively using new analytic tools.

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