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How to Use Data to Drive Your Content Strategy

Association Analytics

Start by tagging and classifying content across your association’s digital assets. This will only work if taxonomy and tags are uniform. Target and personalize : With tags and taxonomy in place, you can start to target and personalize messaging to your members, who should engage more with your higher quality, more relevant content.

Taxonomy 169
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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

blogs, videos, photos, etc… Social media platform insights can offer a lot of this information but doing an informal survey or poll can also work to learn more about your audiences. Blackbaud Altru has powerful analytic tools that can help you better understand your organization’s audiences and you can your own create patron personas.

professionals

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What to expect when you’re expecting to rebrand your nonprofit

Candid

As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now. This is usually completed after A/B testing confirms that a new component will improve the desired audience perception of the brand.

Nonprofit 112
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Compliance Training: A LMS Selection and Implementation Guide

Gyrus

This involves understanding the features and functionalities of different systems and how they can support your compliance training goals.  For example, if one of your goals is to improve the tracking and reporting of compliance training, then you’ll want an LMS with robust analytics capabilities.

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Compliance Training: A LMS Selection and Implementation Guide

Gyrus

This involves understanding the features and functionalities of different systems and how they can support your compliance training goals.  For example, if one of your goals is to improve the tracking and reporting of compliance training, then you’ll want an LMS with robust analytics capabilities.

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3 Proven Ways to Find and Convert New Donors

sgEngage

Engage with your audience by responding to comments Participate in conversations Be authentic and avoid highly polished replies Track your top 10 or 20 followers and tag them to help share your content Ask followers to opt in to your email list for more direct communication, Pro Tip: Befriend the algorithms with inspiring content.

Donor 93
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Lead Retrieval For Virtual And Hybrid Events

AccelEvents

Whether or not lead retrieval is your main event marketing goal or part of a bigger marketing strategy, one which includes thought leadership or brand awareness, a hybrid event or a virtual event can create opportunities for your brand to develop more distinct brand personas, categorize your target audience, and test out email marketing campaigns.

Virtual 98