Analysis and Action with Survey Data
Association Analytics
NOVEMBER 3, 2021
The post Analysis and Action with Survey Data appeared first on Association Analytics.
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You can do this by sending them surveys or asking at your events. Some survey takers might respond with what they think they should say instead of what they really believe or what actions they normally take. That’s why it’s also important to view behavioral data alongside survey data.
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Step 3: Examine Analytics and Collect User Feedback. Tools like Google Analytics help you see basic information such as what pages are most and least popular, how much traffic your site gets on a regular basis, and how much traffic your top priority pages are getting. Who will help with hands-on work?
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It’s why every ASAE Annual or MM&C has session after session around surveying and asking and getting feedback from members. It’s why AMSes and of course our own analytics platform Acumen have some level of engagement scoring (some more refined or comprehensive than others). – come to pass.
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With a modern ecosystem, your association can start by separating out analytical data from transactional data. If you’re asking members to fill out a survey, provide an incentive for them. For example, our analytics solution, Acumen, provides executives with a visual that consolidates all their KPIs into one dashboard.
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Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. The post Three Data-Informed Strategies for Better Member Engagement appeared first on Association Analytics.
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