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orgSource Digital Trends Survey highlights the essential strategies associations need to thrive in the coming years. At.orgSource, we specialize in helping organizations like yours leverage these strategies and prepare for the future. Track these metrics over time to adjust your strategy as needed. Our recent.
Meeting evolving member expectations and staying competitive requires a commitment to embedding technology into every aspect of your organizations strategy. Ineffective Strategies: Assumptions, rather than insights, often lead to less impactful decisions. Data-Driven Strategies: Make informed decisions that align with emerging trends.
Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve member engagement, and leverage data for growth. At.orgSource, we understand these challenges.
A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this. During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right?
Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Associations can build thought leadership through blogs, whitepapers, publications, and appearances on webinars and podcasts. One example of thought leadership is this blog! K eep an eye on what leads to conversion.
This is the final post in a three-part series about data and analytics governance. Does most of your workforce rely on analytics to do their jobs, or is being a data-driven organization still a far-off dream? Crafting and executing your plan to amplify data and analytics. . Where can IT focus on data and analytics enablement?
This is the final post in a three-part series about data and analytics governance. Does most of your workforce rely on analytics to do their jobs, or is being a data-driven organization still a far-off dream? Crafting and executing your plan to amplify data and analytics. . Where can IT focus on data and analytics enablement?
Many organizations are challenged with scaling analytics to reach every employee and/or realizing the full value of their analytics investments. Organizations are investing trillions to become more data-driven, but only 8% successfully scale analytics to get value from their data, according to McKinsey. .
Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, whitepapers, and other resources that you make available. Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website.
To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Rising non-branded organic traffic. High quality traffic.
Many organizations are challenged with scaling analytics to reach every employee and/or realizing the full value of their analytics investments. Organizations are investing trillions to become more data-driven, but only 8% successfully scale analytics to get value from their data, according to McKinsey. .
Web analytics tools gather data that can help nonprofits better engage stakeholders, drive donations, and measure the success of their online presence. Unfortunately, according to a new study by the Nonprofit Times and data analytics firm, Cardinal Path , nonprofits may not be making the most of the data our websites have for us.
This integration allows you to put your members first and offer advanced features today’s modern professionals expect, such as online payments and analytics that help you provide the best experience. Data Analytics and Reporting Tools. Below are some tools that can help your membership engagement and growth strategies.
Cons: With ungated content, you’re losing out on user analytics. Gated content, like whitepapers, e-books, templates, or webinars, is hidden behind a form fill-out. Watch our webinar on Pricing strategies for associations to adopt the best approach for your association. Gated content. Learn more. Watch now.
But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Goodwill has learned from measuring its mobile strategy. Her blog is Contentious.com. Twitter: @agahran.
Google Analytics is a powerful tool. NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. But if data showed that your highest-value users are more likely to be older than 45 and female, you’d likely rethink your strategies and tactics in response.
While there is not one turning point that signals an immediate need for the strategy and expertise of a modern CFO, often some level of change is happening within the organization and this change typically brings a new level of complexity. Check out our whitepaper, The Guide to Hiring a Modern CFO for Your Nonprofit.
Conversational marketing is a strategy to engage people in an online one-to-one discussion immediately. Chatbots are a tool used to execute this conversational strategy. Generally speaking, traditional online forms are seeing fewer conversions on websites for things such as e-newsletter signups or whitepaper downloads.
published two whitepapers with thousands of downloads; authored eight blog posts; live-tweeted at three events; sent out 10,000 emails within 1,300 click-throughs; issued a press release). For more on focusing on measuring actionable data check out Looking Past Vanity Metrics to Actionable Analytics.
An online solicitation strategy has indeed become a staple element of a comprehensive end-of-year fundraising campaign. Nonprofits understand that donor retention is a much more cost-effective and desirable strategy for stewarding a healthy, loyal donor pool than new donor acquisition. Easy Strategies to Safeguard Donor Privacy.
When your organization has strong financial management processes, you will have a clear understanding of how your money is spent and how your expenses align with your mission and strategy. You can also create a holistic view of your organization and align your strategies and actions across your departments and teams.
Here are Target Analytics, our high-touch modeling team asks our clients to rate where they are at with a prospect management system. At some point, I recommend reading my colleague David Lamb’s whitepaper entitled, The Basics of Prospect Management: Using Prospect Intelligence™ to Achieve Fundraising Results.
Traditional analytical approaches and data sources hamper the decision-making process to draw clear assumptions on market trends and develop robust and comprehensive business cases. Also, they can scale the AI lifecycle at a fraction of the cost compared to in-house alternative analytical solutions. WhitePaper.
For a more comprehensive read on the subject of Prospect Management, please check out David Lamb’s whitepaper entitled, The Basics of Prospect Management: Using Prospect Intelligence™ to Achieve Fundraising Results.
This approach provides stronger data than looking for changes in your analytics. This can be an invaluable strategy for moving decisions along in your organization: saying "I want to test this" can be an easier and less risky path than "I want to change this.
Kristal Frazier will provide strategies that will empower you to become confident in your next virtual ask. Hi, Steven, very glad to be here and chat with you again and featuring attendees about communication strategies. So that’s what I want to focus on and give you strategies for that. Full Transcript: Kristal: Okay.
Plus, they offer unique and impactful tools to help universities juggle prospect management, gift processing, reporting and analytics, constituent relations, donor bio/demographics, and more. Predictive analytics reporting using Salesforce Einstein and other AI-based platforms to provide fundraisers with smarter insights.
In April at our NTC conference panel, we'll dig in and discuss some strategies, advice, and real examples from groups that have had success. Your whitepapers and position statements are likely chock full of data-tables and simple graphs that support their theses. Get your data out of your reports. Just get started!
Moreover, future quantum computers pose a security risk to todays data through harvest now, decrypt later attack strategies. Accelerated AI-Powered Cybersecurity Modern cybersecurity relies heavily on AI for predictive analytics and automated threat mitigation. Read the NVIDIA AI Enterprise security whitepaper to learn more.
I think even when we chatted, we had a few high-level areas of our product strategy that we’re focused on. And then the rest of it was really just telling a cohesive story to the world around — what is our strategy? Why is that our strategy, and what are some of the product investments we’re working on that ladder into each of them?
Your organization needs a nonprofit content marketing strategy. You may think, as a fundraiser, your nonprofit content marketing strategy is not your job. Your fundraising strategy is fueled by content. Beginning with your nonprofit content marketing strategy. WhitePapers (e.g., Nothing comes from nothing.
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