Remove Analytics Remove Site Remove Template
article thumbnail

43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is important to note that you must upgrade to Google Analytics 4 by July 1, 2023. The service provides analytics and easy integration with multiple third-party tools.

Digital 335
article thumbnail

12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy. This could include fundraising email templates, motivational copy for peer-to-peer fundraising pages, and social media posts centered around your cause. 2) Automation Did we surprise you with this one?

Tools 353
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New Year’s Resolutions For Your Website in 2024

The MatrixFiles

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going. And so and so forth.

Websites 272
article thumbnail

How-to: Improve Your Site's Bounce Rate (Intro to Google Analytics Advanced Filtering)

NTEN

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. You should set your own metric, based on your overall site traffic.

Rate 84
article thumbnail

10 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

Intro to Coding’s website features animated geometric shapes in the hero area of their site (aka the “above the fold” area), in-line with 2020 geometric shape and animation trends. To begin, follow these steps: Install Google Analytics on your website so you have detailed information about your traffic and where it is coming from.

Websites 350
article thumbnail

Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

article thumbnail

How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. You can also find UTM data in Google Analytics. Before you know it, you’ll be an expert in non profit analytics. Term (utm_term). Content (utm_content).

Donor 267