Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story University 52

TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are like the fuel for the aircraft carrier.

Analytics 158

Analytics Websites Nonprofit Attention 158

.orgSource

JULY 25, 2023

There’s a lot of news right now about people using AI to achieve better results. Keyword research—Find relevant keywords and track their performance over time. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.),

Team 221

Team Marketing Build Analysis 221

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices.

Analytics 52

Analytics Google Phase Nonprofit 52

DNL OmniMedia

NOVEMBER 22, 2022

There are simple steps that organizations can take to obtain even better results. While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.”

Google 52

Google Results Websites Grant 52

.orgSource

OCTOBER 31, 2023

How do we stay on track and meet our goals? A website redesign might feel daunting, but don’t let an unattractive site hold you back. Get acquainted with customer analytics, a process that provides more accurate insight into what your members really want. Sponsored by Association Analytics Our customer experience could use help.

Sponsor 275

Sponsor Associations Law Hype 275

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Enable Site Search. Use Multiple Views. Enable e-commerce.

Analytics 100

Analytics Google Digital Marketing 100

Nonprofit Tech for Good

MAY 13, 2022

UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. They are universal, so many tools track them or support adding them automatically.

Donor 274

Donor Track Facebook Campaign 274

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

Track 52

Track Digital Marketing Analytics 52

Media Cause

JUNE 9, 2022

Love them or hate them, cookies go a long way when tracking attribution. In the nonprofit sector, it’s common to have a user go to a donation landing page but bounce around the site before actually making a donation. After a bit of searching, I found the answer in a very familiar place, Analytics Mania.

Track 52

Track Problem Donation Gift 52

Whole Whale

JANUARY 18, 2021

Figuring out all the steps to perfect your site before a relaunch can be stressful, but we have created a relaunch checklist to help ease the process. Cross browser compatibility check – use tools like BrowserStack to make sure that your site looks the same across all browsers. Google Analytics Migration. Plan redirects.

Site 52

Site Map Google Test 52

Nonprofit Tech for Good

APRIL 2, 2023

By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy. Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit. 2) Automation Did we surprise you with this one?

Tools 357

Tools Fundraising Analytics Analysis 357

.orgSource

APRIL 25, 2023

You don’t have to spend much time on the site to understand the difference between outstanding and dismal. HR analytics can bring objectivity to what is frequently a highly subjective process. If you haven’t been tracking workforce statistics, now is the time to begin. I love that answer.

Application 221

Application Statistics Culture Job 221

.orgSource

SEPTEMBER 19, 2023

Our research resulted in two books dedicated to positioning executives for success in digital markets. Sponsored by Nimble AMS Position Education to Produce ROI, featuring Erica Kruse, Director of Education, American Society of Neuroradiology With all the details meeting planners track, it can be hard to focus on the bottom line.

Sponsor 221

Sponsor Associations North America Law 221

Nonprofit Tech for Good

APRIL 10, 2022

You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. Most nonprofits, however, will have to engage their followers for Twitter to produce results – but Twitter is tricky and not for everyone. 8) Get to know your Twitter Analytics Dashboard.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Forum One

SEPTEMBER 17, 2024

Similarly, our partnership with Rare , a leading environmental organization working to achieve long-lasting conservation results, led to a redesigned website and a refined digital strategy that doubled traffic and increased donations by 67%. Our custom data-driven sites transform intricate data into user-friendly content.

Action 58

Action Digital Strategy Conservancy 58

Achieve

SEPTEMBER 5, 2024

The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. SEO involves publishing high-quality content and technically maintaining your website to encourage your web pages to rank in organic search results.

Online 52

Online Associations Metrics ROI 52

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The Importance of First-Party Data What’s the Big Deal?

Marketing 52

Marketing Plugin Track Policy 52

Connection Cafe

AUGUST 17, 2011

If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. When you think of search engines, you probably think of Google, but maybe not Google Analytics. Look at the URL of the search results page. Why should be interested?

Search 46

Search Analytics Google Site 46

Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. This can help you compare results, learn the platform and make changes without risking your data. How they collect and display data isn’t the same.

Analytics 52

Analytics Google University Alternative 52

Get Fully Funded

AUGUST 25, 2023

When Can I Expect to See Results from Google Ads? Take a look at some examples of the types of conversions you may track: Donations Volunteer registrations Event sign-ups Newsletter sign-ups The conversions you track should be entirely based on your marketing goals. What Impacts the ROI of Google Ads for Nonprofits?

ROI 52

ROI Google Grant Registration 52

NTEN

JUNE 24, 2010

You may already know you can use Google Analytics to track your Google AdWords campaigns. Generate the Tracking URL . Awhile back, I wrote about tracking click-throughs using query strings. Forget the technical details, because Google provides a tool you can and should use to create the tracking links for you.

Track 68

Track Analytics Google Campaign 68

The Fundraising Authority

MAY 8, 2021

This powerful combination of targeting and effectiveness makes Google Ads extremely valuable for organizations looking to drum up more donors, increase site traffic, and expand their reach. The grants team will go through your report and contact you with the results. It doesn’t take a lot to have a good site.

Grant 152

Grant Google Search Application 152

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Why important? What tool did you use?

Analytics 100

Analytics Interview Story Chart 100

Bloomerang

FEBRUARY 1, 2023

The task manager allows you to assign, manage, and track the progress of action items. The member directory helps you keep track of every board, committee, and staff member so that you can nurture relationships. Plus, their app makes it easy to track your funding, whether incoming or outgoing, from anywhere.

Org 81

Org Raise Tools Help 81

Neon CRM

NOVEMBER 8, 2023

If you’re unfamiliar with the term, Google Ads is the platform that displays ads on Google’s search results pages and other websites. You can use your grant to create and run text ads on Google’s search results pages. How Can I Track My Ads’ Effectiveness? What Can I Do With Google Ad Grants?

Grant 52

Grant Google Track Guidelines 52

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. What is it?

Report 251

Report Web Analytics Comparison 251

Candid

APRIL 13, 2021

You have complete control over which conversions you encourage on your site. They’re more likely to sign up for a newsletter, read an article, or purchase merchandise after engaging with your site. Although this approach may not lead to results quickly, it can create a foundation for long-term growth and success. Impressions.

Grant 98

Grant Google Problem Analytics 98

Forum One

JULY 13, 2021

While these changes give users more control over how their data and information are being shared, they’re also forcing organizations to change the way they track and report on their digital performance. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies.

Impact 46

Impact Organization Track Analytics 46

Nonprofits Source

JANUARY 26, 2023

Participants conduct keyword research, develop ads that target those keywords, and use ad credits to have their ads placed in strategic spots on Google search engine results pages (SERPs). Google implements a website policy that all applicants must follow, which includes owning your domain and securing your site with HTTPS certification.

Application 52

Application Grant Google Guide 52

The Modern Nonprofit

SEPTEMBER 12, 2023

Review previous year-end campaigns to understand what drove results and what fell flat. Setting Up Tracking and Metrics What’s measured gets managed. Therefore, setting up analytics will be indispensable. Define your purpose early on to set a clear trajectory.

Fundraising 59

Fundraising Synchronous Platform Campaign 59

Qgiv

OCTOBER 11, 2023

Donor intelligence can best be described as “accurate, comprehensive, and actionable data [about donors and prospects] to help nonprofits of all types achieve better fundraising and outreach results.” For that information, you would need to keep track of the rate—ditto for donor acquisition and upgrading. Go on, guess.

Measure 52

Measure Business Retention Profile 52

Gyrus

MARCH 18, 2024

The skills management tools which are a part of the software also assist managers in tracking the progress of the training programs an employee has enrolled in. It is a complete learning solution with a robust LMS, an e-learning authoring tool, and an analytics dashboard for managers and learners. What Are You Waiting For?

Skills 52

Skills Management Training Train 52

Nonprofits Source

MAY 25, 2023

Additionally, analytic reporting tools like Arcadia’s healthcare dashboards can help you visualize your organization’s quality performance and determine its efficiency per patient type. To get more responses, proactively solicit reviews through a review or rating site that sends out follow-up emails, QR codes, and individual text messages.

Goal 52

Goal Tips Review Map 52

AccelEvents

AUGUST 16, 2021

No matter what type of industry you are operating in, a hybrid event can deliver: Immediate results (such as revenue from ticket sales), Medium-term results (increases in referrals), Long-term results (like brand recognition, brand loyalty, and domain authority). Attendee Tracking. Brand insights and analytics.

ROI 98

ROI Badge Synchronous Sponsor 98

Candid

DECEMBER 12, 2022

Instead, seek to prepare ahead of time for a successful video launch by: Selecting a platform to host your video: YouTube is the most popular platform for video promotion because it’s free and includes built-in analytics for tracking engagement.

Video 100

Video Support Tips Audio 100

Nonprofits Source

FEBRUARY 13, 2023

As digital fundraising evolves, your nonprofit should track trends and adapt your fundraising strategies accordingly. Providing site visitors with a good experience is essential to making a good first impression and allowing them to access the resources they need. Organize your content so it can be crawled and indexed by Google.

Digital 52

Digital Strategy Fundraising Google 52