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Social Media Analytics: The Basics

NonProfit Hub

If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . Engagement rate is the ratio of total impressions versus total engagements. Where are my analytics located? On Facebook , your analytics tab is actually named “Insights.” Congratulations! Post times.

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Online Fundraising Site: How To Create A High-Performing Fundraising Website

CauseVox

It’s easy to get bogged down by stats so make it relatable by designating an individual as the focal point and adding a personal, heartfelt narrative. Traditionally, companies offer a 1:1 match ratio but some employers do a 1:2 or even a 1:3 match on all donations, up to a maximum amount. Not sure where to start? 9) Call To Action.

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7 Tips for Measuring the Success of Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

Avoid Analytophilia Alexandra Samuel coined that phrase in a post on social media analytics and metrics about the greatest peril of social media: analytophilia. She recommends that you don't go into your analytics or stats program without composing a specific question first. Gathering insights: What is the style of the writing?

Measure 95
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5 Myths of Mobile Fundraising, Debunked [INFOGRAPHIC]

Connection Cafe

The ratio of mobile-to-desktop donations also varied significantly across organizations. When measuring the top quarter of organizations with the highest mobile-to-desktop gift ratio, the average climbed to 17.8%. Now here’s an impressive stat. Crack open Google Analytics. of donations came from mobile devices.

Mobile 20
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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

The tools include Google Analytics, PostRank, Feedburner, and others. I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics.

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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

Analytics tools. Sarah - share by email because we are an online organization, can have a spreadsheet with stats and how they are growing, organization wide as well as campaigns, etc. assessed the conversation and they had a 58% negative blog/conversation ratio (used manual researching, icerocket, forumtracker, search.twitter, etc.),

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Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. But the stats. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. Word Press users can use General Stats plugin. Cost (what!).

Measure 50