What Are Key Event Metrics and Why Do They Matter?
Greater Giving
DECEMBER 19, 2022
But getting high-quality event analytics requires high-quality, accurate numbers—which means carefully tracking data along the way. Fundraising ROI (Return on Investment). Calculating ROI can tell you how worthwhile each event is—and other key event metrics can tell you how to improve it in the future. Cost-to-Revenue Ratio.
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