Remove Analytics Remove Rate Remove Test
article thumbnail

Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. In today’s world, success is measured by more than just clicks and open rates. Association Analytics Tip: Always be deliberate in the data you ask for! According to HubSpot, most marketers consistently leverage three channels.

Analytics 169
article thumbnail

Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 169
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Member Retention Strategies For Professional Associations

Association Analytics

Your association should create consistent values to accurately calculate your retention rate. Track, test and learn to improve your strategy: No retention strategy will work every time or on every type of member, which is why you need to be flexible and willing to adjust your efforts based on how successful they are.

Retention 169
article thumbnail

Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. One of the biggest problems nonprofits face is improving their low donor retention rate. That’s why you need an analytic, numbers-based perspective to strategy and planning. Do more testing.

Analytics 125
article thumbnail

New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

The underlying analytics were impressive. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier.

Test 52
article thumbnail

Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Predictive Analytics to focus your marketing.

article thumbnail

Low-cost A/B Testing Tools & The Demise of Google Optimize

Whole Whale

The great search for free and low-cost A/B Testing Tools is upon us. In the world of digital marketing, A/B testing is a crucial tool for optimizing website performance and improving user experience. Let’s take a closer look at the three platforms with Google Analytics integration: AB Tasty, Optimizely, and VWO.

Test 52