Remove Analytics Remove Profit Remove Test
article thumbnail

Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

article thumbnail

Amp Up Your Digital Marketing with Google Analytics

Byte Technology

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

Analytics 100
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Solutions Day 2023—Beyond Answers to Insight

.orgSource

We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. Wrap-up Keynote Hey Google, write me a speech about the ethical and legal issues surrounding a non-profit’s use of AI. Kimberly Pendo AI is rapidly changing the world, and the non-profit sector is no exception. leadership.

Sponsor 221
article thumbnail

The Best Digital Marketing Resources for Nonprofits

Whole Whale

Social media, email, SEO, digital advertising, analytics, optimization tools like popups, A/B testing, and web design are non-negotiables that should be in every nonprofit’s toolbox. Whole Whale has been an instructor in their courses on Google Analytics , the Google Ad Grant , and Facebook Advertising.

article thumbnail

How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. We’ll get to that next.

Donor 274
article thumbnail

Hire Fresh Talent—But Before You Shop, Check the Fridge

.orgSource

Both for-profit and other nonprofits are targeting members with education and product options. HR analytics can bring objectivity to what is frequently a highly subjective process. If you are having difficulty finding diversity in your talent pool, Sarah suggested testing new waters. I love that answer.

article thumbnail

Web Analytics Resources for Nonprofits

Tech Soup

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.