Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2007

As part of some research for a screencast on Google Analytics for NTEN, I gave a shout out to folks asking for examples. So, I was even more delighted to discover her blog and I suspect she will continue to share her learnings about using Google Analytics and other nonprofit technology topics!

Screencast 50

Screencast Case Study Analytics Google 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

As you know, I'm working on a screencast about Google Analytics and have been collecting real life nonprofit examples. I put a query out on NTEN Affinity Group of Nonprofit Webmasters. Tell me a keyword search referral that you found in your analytics and how you improved your marketing, web site, or blog as a result?

Analytics 50

Analytics Google Search Rate 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2007

As part of some research for a screencast on Google Analytics for NTEN, I gave a shout out to folks asking for examples. BTW, if you are looking to learn more about how to use Google Analytics, I highly recommend the Webinar that NTEN is offering next Wednesday with Avinash Kaushik.).

Analytics 50

Analytics Google Culture Create 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Google Analytics. In researching the ROI Chapter of the NTEN book, I intervewed some staff members from Legal Services community. Feedburner. Compare the total costs with the benefits/value.

ROI 50

ROI Social Media Slides NTEN 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. And, he thinks that NTEN should be responsive to him, as a member, in asking to publish web stats.

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will explore in more depth the analytics tools. Looking back over the past year, I'm proud my thinking and writing about this over the past year: The ROI of Social Media published in NTEN January 2008 Newsletter. Managing Technology To Meet Your Mission Book from NTEN will be published in 2009. score out of 5.0).

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. If you're using Goolge Analytics goals, you've already thought through some of this. You'll get some bonus information if you have Google Analytics goals set up.

Adwords 69

Adwords Google Game Campaign 69

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2007

Inspired by the NTEN blog post about whether online engagement leads to more money, Gavin's Digital Dinner gives a brilliant counter point essay on the topic filled with facts and nice pie charts. Couldn't resist this one, Screencast-O-Matic (with some wikis thrown in) from Bamboo Project. Check out NTEN's upcoming Webinar.

Nptech 50

Nptech Summary Tag Conversation 50

NTEN

JULY 13, 2011

When you think of the concept of the “social” website, Google Analytics -- the numbers nerd quietly tabulating traffic in the background on your site -- doesn’t immediately leap to mind. With that goal in mind, let’s see how we can find corresponding measurements in Google Analytics. The Gift of the Analytics Mindset in a Social World.

Analytics 75

Analytics Social Media Google Social 75

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. via Kevin Gamble (see larger here ). But the stats. Cost (what!).

Measure 50

Measure Social Media Tools Technorati 50