article thumbnail

4 Tips to Increase Conversions on Your Online Giving Page

Nonprofit Tech for Good

Instruct donors to text a keyword, branded clearly and strategically for your NPO or campaign, to a shortcode and they’ll instantly be sent a link to a secure donation form they can complete from their mobile device. This can encourage more new donors into your NPO, which is a great thing. Set a default amount and do so wisely.

article thumbnail

What Does the Data Say?

Beth's Blog: How Nonprofits Can Use Social Media

If we (NPOs) are investing in social media, then we should be measuring it to make sure it drives action – this presentation shows a way for just looking at Twitter using Google Analytics. The first stop is a quick overview of why most NPOs fail to use data and how they can all be overcome: Budget. Understanding the data.

Data 96
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Getting Engaged: The most popular non-profit web strategies of 2015

Byte Technology

But the reasons behind stressing visuals in marketing strategies are obvious when one considers that most of the platforms used for communications today have a strong analytical function: essentially, it’s easy to track what’s working and what isn’t in terms of a marketing strategy. —over sound bites and pictures.

Web 100
article thumbnail

5 Steps to Lay the Groundwork for Your NPO’s Social Media Plan

NonProfit Hub

If you haven’t started with social media yet and have nothing to review, this is a great time to realize the potential that you have with your digital presence and start thinking about the message you want your NPO to convey. The post 5 Steps to Lay the Groundwork for Your NPO’s Social Media Plan appeared first on Nonprofit Hub.

article thumbnail

Our Recommended Partners

The Modern Nonprofit

SOCIAL MEDIA MARKETING Fund My NPO Organic social media engagement and reach isn’t what it used to be. If you’re ready to explore the full potential of your social media, and would like to work with a professional to get it right, we recommend our friends at Fund My NPO.

article thumbnail

Innogive Conference Panel Resources: Mobile is the Needle, Social is the Thread

Beth's Blog: How Nonprofits Can Use Social Media

Disparate marketing channels complicates the life of the average NPO today. When Goodwill was planning their mobile site, they knew from their web analytics that their most popular feature would be the store locator; more than 7 million visited the Goodwill website in 2011, and more than 6 million of those visited the locator.

Mobile 100
article thumbnail

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

According to Target Analytics, which analyzed over 70 nonprofits direct mail programs, response rates have been declining over the past two years, and this decline is accelerating. If you are a small NPO that has primarily depended upon major and planned gifts as well as grants online fundraising will be found income.