sgEngage

JUNE 22, 2021

Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!) A/B Testing. A/B testing is comparing the success of one page/email/donation form against another. Believe it or not, you can conduct these tests in a bite-sized way too.

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Method Research Test Script 80

Qgiv

AUGUST 21, 2024

It’s been a challenging past couple of years for nonprofit fundraising. What is fundraising software for nonprofits? Qgiv by Bloomerang | Best online fundraising and donor management software Bloomerang acquired Qgiv to offer nonprofits the industry’s most user-friendly, intuitive platform for fundraising and donor management.

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Software Fundraising Platform Contact 98

OneCause

MARCH 14, 2023

As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events. With this in mind, how should your nonprofit go about effectively marketing your next fundraiser? Also existing nonprofit mail channels, newsletters or PS in mailed donor communications or letters.

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Marketing Guide Fundraising Nonprofit 52

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. It’s useful to have your photos and links (to your website, a blog post, a news article etc) ready in a folder or folders so that when you want to schedule new posts, it’s easy to access the content. 5) Pick the right tools.

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Calendar Social Media Content Media 273

Qgiv

JANUARY 16, 2024

With the right event management software for nonprofits, you can run your fundraising events more efficiently, helping you raise more money for your cause. There are quite a few different nonprofit event management software options your organization can use to make your event as seamless as possible.

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Software Tools Management Registration 52

Bloomerang

FEBRUARY 1, 2023

Know What You’re Looking For: 2 Types of Fundraising Apps There are two types of fundraising apps you should be aware of: nonprofit-facing, and donor-facing. Nonprofit-facing fundraising apps are those that your nonprofit staff members use to raise money on the go. Let’s dive right in!

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Org Raise Tools Help 85

Qgiv

JULY 10, 2023

According to Prosper Strategies , a leading nonprofit communications firm, strength-based messaging “emphasizes the strengths, opportunities and power of an individual, group, or community. Ensuring you have access to the photos and stories you need to paint the full picture. Finding the balance in your organization.

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Storytelling Donor Cancer Guidelines 75

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Practical Implementation Does Social SEO matter for your Nonprofit? Does Social SEO matter for your Nonprofit?

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Search Alternative Social Social Media 59

Get Fully Funded

JANUARY 27, 2022

This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or take any other action that supports your nonprofit’s mission. . As a fundraising or marketing professional at a small nonprofit, you may not have the resources to reach out to all supporters on a personal level. Social Media .

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Action Guide Language Test 64

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Flickr Photo by Yung Tsai. Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. By Sacha Evans.

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Social Media Channel Difference Media 122

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Flickr Photo by Matthew Field. One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. How old are they?

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Analysis Audience Test China 107

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The cute animal theory has not gone unnoticed by nonprofits, even those that are not animal welfare organizations, zoos or aquariums are sharing content featuring cute animals on Facebook, Twitter, and YouTube. The bottom line is that it is a fun addition to our Invisible Dogs campaign and our first test into the mobile app world.”

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Turkey Social Media Mobile Oracle 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2013

He’s one of many four-legged and fine feathered fans of ” Measuring the Networked Nonprofit.” I have tested options of scheduled posts, but it doesn’t work that well because you aren’t there to engage with fans. But now it was time to face my Facebook Insights.

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Tunisia NGO Facilitation Calendar 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Alex Abelin: Google + for Nonprofits. View more presentations from Social Media for Nonprofits. Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Vincent Mo – technical lead for google + photos.

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Google Time Nonprofit Blogger 99

DNL OmniMedia

MAY 25, 2023

The longer a donor stays with your nonprofit, the more times they’ll be able to complete this cycle, deepening their engagement with your nonprofit. However, most donors will need some incentive from your nonprofit to continue their donor journey. Personalize communication. Call them on the phone.

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Relationship Build Donor Strategy 52

The Modern Nonprofit

JUNE 27, 2023

Estimated Reading Time: 5 minutes Boost Your Nonprofit’s Impact: 10 Power-Packed Summer Fundraising Ideas for 2023 As the mercury rises, so should your nonprofit’s impact! Outdoor Movie Night An outdoor movie night is a fun and engaging way to bring your community together while raising funds for your nonprofit.

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Ideas Impact Fundraising Artist 52

Get Fully Funded

JULY 4, 2022

Evaluating your shortfalls can be hard because often, when you’re smack dab in the middle of a nonprofit, you can’t be objective. What’s the experience like for a donor to give to your nonprofit? Do you make it easy to donate to your nonprofit? When your email marketing campaign flops, you can easily look up analytics.

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Method Fundraising Social Media Calendar 75

Whole Whale

MAY 17, 2023

Maybe it’s an article about AI-powered predictive analytics, creative tool, text generator or perhaps it’s a new tool that promises to completely automate your donor management process. They’re concerned that the nonprofit sector isn’t taking AI adoption seriously enough, and you know what?

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Adopt Generation Picture Reflection 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

That purpose, of course, is to build a life-long relationship with alumni of your nonprofit’s program or school so that they are a donor and champion for your organization. Sharing photos from reunions or Alumni meetups on campus is another way to make that connection like this Twitter example above from Ramah Seminar.

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Practice Tips Social Meme 109

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Facebook Practice Avatar Nonprofit 364

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I was in San Antonio this week to facilitate an interactive master class for 300 nonprofits that was hosted by the San Antonio Nonprofit Council that hosts The Big Give, a very successful local giving day. You can test it for free for two weeks here. It starts with ideas and brainstorming. Format Templates and Cheat Sheets.

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Social Media San Antonio Content Strategy 50

Connection Cafe

NOVEMBER 21, 2013

Note: This is the sixth in a series of posts about the Nonprofit Web Design Process. When we create personas for a nonprofit, we try to limit the number to 5 or 6. Usability Tests. See the end of this post for a linked index of other posts in the series. A persona is a fictional representation of one of your constituents.

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Design Process Web PowerPoint 32

Connection Cafe

DECEMBER 27, 2013

Note: This is the seventh in a series of posts about the Nonprofit Web Design Process. Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Usability Tests. See the end of this post for a linked index of other posts in the series. Stakeholder Discovery. User Research.

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Design Process Content Web 36

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Check out (https://www.blackbaud.com/nonprofit-resources/onlinemarketingstudy). Google Analytics content experiments. It’s better to test than to make assumptions.

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Technique Google Analytics Test 44

Connection Cafe

APRIL 2, 2014

Note: This is the tenth in a series of posts about the Nonprofit Web Design Process. Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. Usability Tests. See the end of this post for a linked index of other posts in the series. Methodology. Card Sorts.

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Design Process Web Photography 34

Connection Cafe

APRIL 23, 2015

Feature photo: Used with grateful permission from radiant Liz Vice performing for Portland Soundcheck. Ultimately, a designer only truly knows if their baby is successful by testing it. Quick-and-dirty prototype testing finds the right user experience for your real donors before launch. Good designers love data.

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Design Websites Tools Script 20

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

So not every nonprofit or social cause can employ humor in its tool box, but that is not the point here. Here are five best practices from BuzzFeed and ten tips from Upworthy about how to craft engaging and “viral” content that can be applied to your nonprofit’s social media content. Measure, Test, Refine.

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Social Media Headline Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Screencast Analytics Measure Web 50

Connection Cafe

DECEMBER 20, 2018

Imagine two nonprofits that are nearly identical. Nonprofits have websites in order to fundraise. And the photo that accompanies it?—?big, It allows you to use Google Analytics to see where, exactly, in the donation process your users drop off. Test, Test, Test. Instead, test it. aka, Gen Z?—?beginning

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Websites Donor Test Info 37

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Flickr Photo by Johnny Hall. Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges.

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Social Media Media Social DC 97

Tech Soup

MAY 7, 2013

I posted some nonprofit technology trends and news late last month, but found some late breaking nptech news items I wanted to add. It's a 40-page study that measures what's going on with nonprofit email, fundraising, social media, and mobile. CNN Money: 5 pay-by-phone apps tested. NPTech Online Fundraising Trends.

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Phone News Technology Free 48

Tech Soup

SEPTEMBER 7, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Test Your Visual Story. Then, you can use Google Analytics to start understanding trends — how long are users spending on your website?

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Design Web Strategy Slides 55

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Photo by Fensterbme on Flickr. And since, the busy season is coming up for all you nonprofit fundraisers – year end giving and Network for Good has just announced a Year-End Giving Challenge , I thought a guest post from Michael Hoffman about you can incorporate video to power your campaigns was in order. Test, but be careful.

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Video El Salvador Donation Fundraising 107

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Flickr Photo by Metro Transportation Library and Archive. When I coach nonprofits on tactics and talk about measurement, their facial expressions change happy to annoyed. Collecting data is often viewed as an onerous task. Photo/video Views (optional if I’m testing as content strategy). New Fans (Likes).

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Social Media Strategy Media Social 100

Tech Soup

NOVEMBER 1, 2011

You may not have heard about Lara Stockman's "25 Days to Make a Difference" blog, or how, after profiling different nonprofits, random acts of kindness, and community-driven efforts she mobilized an audience of 25,000 readers after just a few weeks. Leveraging Free and Simple Tools to Gather and Test Data.

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Causes Data Work San Francisco 47

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2011

Help support local connections with other nonprofit techies. Getting that new email system, update web site, or the cloud. We want every nonprofit to have a seat on the leadership table at organizations. We rarely train our analytical capacity to what is working. And they let you spend money on technology? Direct the Rider.

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NTC Brain Children Local 82

fusionSpan

SEPTEMBER 23, 2024

Whether your organization is a small business, nonprofit, or association, the negative UX implications of cluttered page design can be serious. Choose additional elements, like photos, videos, or graphics, intentionally. Test your website by viewing the layout in the mobile format when editing the site. Uncluttered layout.

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Web Tips Test Guidelines 52