Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2014

Photo by George Galanais. There are many nonprofit, social media, and technology conferences all year long. What Social Media Analytics Can’t Tell You I’m thrilled to be on a panel organized by Alexandra Samuel, Vision Critical , along with Jeremiah Owyang and Colby Flint. If you are attending, be sure to say hello.

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Conference San Diego New York City Social Media 116

Allegiance Group

OCTOBER 3, 2022

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. Could the next gift come because of that moving photo on social media? However, nonprofits need to look at loyalty as a different task altogether. Was it your warm and personal thank-you email?

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Retention Donor Rate Mail 52

Connection Cafe

NOVEMBER 21, 2013

Note: This is the sixth in a series of posts about the Nonprofit Web Design Process. When we create personas for a nonprofit, we try to limit the number to 5 or 6. Surveys and Interviews. See the end of this post for a linked index of other posts in the series. A persona is a fictional representation of one of your constituents.

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Design Process Web PowerPoint 32

Connection Cafe

DECEMBER 27, 2013

Note: This is the seventh in a series of posts about the Nonprofit Web Design Process. Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Surveys and Interviews. See the end of this post for a linked index of other posts in the series. Stakeholder Discovery.

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Design Process Content Web 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To engage and discuss techniques and tips for using Facebook effectively for nonprofits. My experiments were quite granular: What gets more interactions - sharing video or photos or links?

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Metrics Benchmark Facebook Experiment 98

Connection Cafe

APRIL 2, 2014

Note: This is the tenth in a series of posts about the Nonprofit Web Design Process. Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. Surveys and Interviews. See the end of this post for a linked index of other posts in the series. Methodology.

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Design Process Web Photography 34

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

I’m preparing for a webinar and with any training I begin the instructional design with surveying participants to understand their level, learning goals, and attitudes about the subject matter. So not every nonprofit or social cause can employ humor in its tool box, but that is not the point here. verena_fidelia) April 4, 2014.

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Social Media Headline Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2012

Flickr Photo by Nielio. Note from Beth: Innovation was the buzzword at the Nonprofit Technology Conference! But at its core, innovation is really about finding creative solutions to existing problems and needs—challenges faced by nonprofits every day. We appreciate all that your nonprofit does.

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Technology Minnesota Social Media Case Study 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Trust me — I know them well because I used to be one.” Giller, a journalist, established the Seattle-based nonprofit as a destination news web site for environmental news, reports and opinion with a wry sense of humor. Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.” Source: grist.org. Source: grist.

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Measure Policy Social Media Green 98

Connection Cafe

APRIL 23, 2015

Feature photo: Used with grateful permission from radiant Liz Vice performing for Portland Soundcheck. However, many are left on the shelf by nonprofit designers who simply don’t have the bandwidth for investigating new tools. You can even link multiple mocks together for lightning usability tests with light surveys.

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Design Websites Tools Script 20

NonProfit Hub

NOVEMBER 13, 2014

Nonprofits rely heavily on volunteers. Some suggestions on how to analyze real-time social interaction include Facebook Insights , Klout , and Google Analytics. Analytic reports are often times built-in if you use a social media management tool like Sprout Social or Hootsuite , and can be extremely helpful. Know Your Audience.

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Social Media NPO Media Social 54

Connection Cafe

AUGUST 12, 2013

My job at Blackbaud is to help nonprofits design things. When we create personas for a nonprofit, we try to limit the number to 5 or 6. When they’re based on solid user research, personas can be great tools for helping your internal stakeholders truly understand your audiences. Personas in the Design Process. Anatomy of a Persona.

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Phase Articulate Research Design 33

Amy Sample Ward

APRIL 27, 2009

Analytics tools. Sarah Granger: advise nonprofits on using social media for advocating and communicating. Livingston - encourage small nonprofits to have at least a half time person doing listening and response (10 hours a week). look at what other nonprofits are doing in the space. The right metrics. test and teweak.

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Social Media Map Strategy Media 102

Qgiv

MARCH 26, 2024

Because nonprofits depend on donations, they’re often stretched thin for resources. Luckily, there are plenty of free nonprofit resources online for your organization to take advantage of. How to use educational resources for your nonprofit There are a few major benefits to utilizing free nonprofit resources to their full potential.

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Resource Raise Free Help 122

Tech Soup

SEPTEMBER 7, 2012

Use qualitative measures (surveys, interviews, and onsite usability testing) to understand how the new website resonates with key audience groups. Then, you can use Google Analytics to start understanding trends — how long are users spending on your website? Test Your Visual Story. Now it's time to see how well you did.

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Design Web Strategy Slides 55

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

Flickr Photo by Powerbook Trance.   Where else you could you pick up conference schwag like a google analytics toothbrush with the words "brush, rinse, and repeat" printed alongside the google logo?   Translation for nonprofits - focus on the ladder of engagement. Lowered Expenses. Where are people going? 

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Marketing Metrics Measure Hunger 50

Nonprofits Source

JANUARY 11, 2024

For many nonprofits, website development is a top priority immediately following their organization’s inception. Your nonprofit’s website is crucial for explaining your organization’s work, gathering support, and collecting donations, so getting it up and running quickly is key. Survey your supporters. Survey your supporters.

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Websites Rate Nonprofit Mobile 64

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . First Step – Analytics. next to individual media like articles, photos, and videos. Jeff Patrick, Common Knowledge. Definitely. Still not convinced.

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Social Media Site Media Social 67

Qgiv

SEPTEMBER 14, 2021

For your nonprofit, this means the holiday season opens the door to opportunities for fundraising success— and there’s no better way to kick off this successful year-end fundraising push than to participate in Giving Tuesday ! Ready to learn more about Giving Tuesday and how your nonprofit can make the most of it? Let’s get started!

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Campaign Ideas Giving Tips 98

The Modern Nonprofit

JANUARY 16, 2024

Estimated Reading Time: 7 minutes Our Recommended Partners We’re often asked what services and tools we recommend, so we’re publishing a roundup of some of our favorite resources for nonprofits. They work to help you make the best use of your website, analytics, digital content, advertising, social media , email, and more.

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Platform Social Media NPO Grant 105

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Use these resources to support your research process: Google Analytics. Who interacts with your nonprofit on social media? Social media engagement data.

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Audience Websites Build Tips 64

CauseVox

NOVEMBER 26, 2023

In the world of nonprofit fundraising, stories are more than just words on a page or images on a screen; they are the beating heart of your mission. Start by remaining curious, sending surveys, chatting with current donors and those who have shown interest. Focus on who your donor is through segmentation, research and surveys.

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Storytelling Impact Arts Story 87

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. Good research starts with hypothesis generation.

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Social Media Analytics Data Media 125

Connection Cafe

JANUARY 14, 2019

If you have the budget, you might even consider a donor survey, not to collect demographic data on all of your donors, but to collect specific information about specific donors. Share a photo of them from previous events or campaigns or remind them of a handwritten note they wrote. Gave in honor of someone. Made a first gift and when.

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Personal Foundation Data Donor 22

NTEN

MARCH 16, 2011

The 2011 Nonprofit Technology Conference kicks off tomorrow and one of the key elements to Community Day is the Science Fair. This opening reception provides an opportunity to network with nptech professionals while checking out nearly 100 exhibirors showing off their latest and greatest offerings to the nonprofit sector.

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Ipod Amazon NTC Green 47

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Flickr photo by Allain Bachellier. Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. The Idealware survey asked participants if they measure results from Facebook.

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Measure Organization Metrics Analytics 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Photo by Halloween Jack. Many nonprofits have are actively exploring social media - from dipping in their toes into the water with a low-investment experiment to jumping off the cliff. Altimeter Report: Social Media Analytics. They define this process as "social media analytics.". cut and paste).

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Social Media Measure Strategy Media 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Photo by Notemily. I’m delighted to be hosting the January, 2014 Nonprofit Blog Carnival. I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. Want Useful Analytics? Big Data and Nonprofit Performance Measurement.

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Measure Learning Case Study Metrics 118

NonProfit Hub

DECEMBER 14, 2018

Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. Every nonprofit is different, but a good place to start is to look at: Employees. Most nonprofit organizations don’t have the financial means to employ a full content marketing team.

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Content Marketing Strategy Tips 66

Nonprofit Tech for Good

SEPTEMBER 6, 2022

Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Google Analytics :: analytics.google.com. The service provides analytics and easy integration with multiple third-party tools.

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Tools Resource Free Social Media 334

Nonprofit Tech for Good

JUNE 29, 2021

List compiled by Heather Mansfield , Editor-in-chief of Nonprofit Tech for Good and creator of the 101 Digital Marketing and Fundraising Best Practices for Nonprofits blog and webinar series. Google Analytics :: analytics.google.com. The service provides analytics and easy integration with multiple third-party tools.

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Tools Resource Free PDF 339

Bloomerang

JULY 20, 2023

It’s clear that having a comprehensive online fundraising strategy is crucial for modern nonprofits. When your nonprofit uses online fundraising platforms and follows best practices, you can meet your supporters where they are—online—and enable them to give quickly and easily. Here’s what to expect: What is online fundraising?

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Ideas Online Fundraising Tips 78

Connection Cafe

JULY 22, 2015

Nonprofits are striving to invest more in their core missions, decrease the cost of operations, and ultimately execute more successfully. In other words, the cloud can provide both cost savings and innovative, integrated solutions that enable your nonprofit to be the best it can be. Should I make the switch to the cloud?”.

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License Nonprofit Mobile Integration 20

Connection Cafe

DECEMBER 22, 2013

And if the collection of resources and highlights below are any indication, a lot has happened in the nonprofit industry over the past 365 days. Here’s Your 2013 Nonprofit Roundup: THIS – thanks to Marc Koenig of Nonprofit Hub: Nonprofits, 2014 is the Year of the Blog. So what’s a nonprofit to do?

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Story Nonprofit Social Media Content 54

Care2

JULY 2, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" But how should nonprofits track their social media? What tools should they use?

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Social Media Track Media Tools 70

Achieve

MARCH 17, 2023

Your nonprofit needs a reliable way to reach donors, especially when fundraising deadlines are tight and you need support fast. As a result, your nonprofit can build its donor base and bring even more attention to its fundraising campaigns and events, allowing you to propel your mission forward.

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Channel Donor Demographics Social Media 52

Nonprofit Tech for Good

FEBRUARY 20, 2019

Provided you set aside the time to explore and experiment, your nonprofit can use the tools listed below to significantly improve your web and email communications and your social media campaigns. The analytics tools will also evaluate your posts to deduce the best possible times to share your content. Social Media.

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Resource Tools Free Online 279