Nonprofit Tech for Good

SEPTEMBER 5, 2023

Implement and Test : Develop and implement your ChatGPT-powered initiatives. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction. Monitor metrics such as engagement rates, content reach, and donor response. With ChatGPT’s analytical prowess, the process can be augmented.

Digital 299

Digital Strategy Guide Create 299

Cloud 4 Good

DECEMBER 7, 2021

Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 trillion value that the McKinsey Global Institute estimates advanced analytics can enable. You May Also Enjoy: Video: Tableau for Advancement . trillion to $15.4

Blackbaud 94

Blackbaud Report Chart Analytics 94

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” 3) Applause Rate: I think arts organizations might like this metric!

Metrics 96

Metrics Facebook Data Social 96

Media Cause

FEBRUARY 12, 2024

Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. Meaning yes, TikTok and Instagram videos are now in Google Search results, not only in “branded” searches.

Search 59

Search Alternative Social Social Media 59

Nonprofit Tech for Good

JANUARY 17, 2019

You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. Ideally, it’s good to test tools around scheduling, campaign management, image and video editing to find what works best for your organization. 5) Pick the right tools. 6) Plan your campaigns.

Calendar 273

Calendar Social Media Content Media 273

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Zoom — Top Fundraising App for Conferencing Zoom makes it easy to video conference and message team members during fundraising campaigns. Individual tasks.

Org 85

Org Raise Tools Help 85

sgEngage

SEPTEMBER 28, 2021

Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. Update your welcome series and existing emails to entice readers to click by linking to longer content, using video, quizzes, surveys, and pledges.

Online 103

Online Fundraising Benchmark Adwords 103

Gyrus

MARCH 20, 2024

To overcome these challenges, it’s essential to use a combination of quantitative and qualitative metrics. This could include metrics like increased sales, reduced error rates, and faster project completion times. Use metrics such as performance reviews, customer feedback, and productivity reports.

ROI 52

ROI Train Training Practice 52

Gyrus

MARCH 20, 2024

To overcome these challenges, it’s essential to use a combination of quantitative and qualitative metrics. This could include metrics like increased sales, reduced error rates, and faster project completion times. Use metrics such as performance reviews, customer feedback, and productivity reports.

ROI 52

ROI Train Training Practice 52

Whole Whale

SEPTEMBER 8, 2023

Put a human face on the cause through case studies, testimonials, and videos. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Test different calls-to-action and reduce friction in online giving. This was an epiphany for Ogilvy.

Lesson 59

Lesson Fundraising Digital Test 59

Top Nonprofits

MARCH 16, 2022

Review the analytics from your nonprofit’s website. However, if these engagement metrics are chronically low, your nonprofit may need more than routine maintenance—you may need an overhaul. Some of the considerations you should take into account when redesigning your website for engagement include navigation and A/B testing.

Websites 115

Websites Nonprofit Audience Mobile 115

Candid

JANUARY 30, 2023

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. This is usually completed after A/B testing confirms that a new component will improve the desired audience perception of the brand.

Nonprofit 112

Nonprofit Audience Library Research 112

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

Video streaming by Ustream. The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources. One example Christie gave was describing the origins of Louder.

San Francisco 106

San Francisco Organization Kiva Metrics 106

Qgiv

JANUARY 16, 2024

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. What we love about OnceHub OnceHub’s comprehensive analytics provide insights into your scheduling metrics.

Software 52

Software Tools Management Registration 52

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. Online event platforms can also facilitate registration and ticketing, analytics, accounting, and email marketing integrations. Attendee tracking and metrics.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. Online event platforms can also facilitate registration and ticketing, analytics, accounting, and email marketing integrations. Attendee tracking and metrics.

Platform 40

Platform Online Registration Synchronous 40

Qgiv

SEPTEMBER 2, 2024

Analyze donor behavior, campaign performance, and operational metrics to make data-backed decisions and optimize your fundraising. Tailoring your donor communications helps foster stronger connections with your supporters. Analyze data for informed decisions. Provide accessibility for the whole team.

Software 98

Software Effective Nonprofit Collaboration 98

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Google Analytics has proven particularly helpful for content-based sites and commerce sites. Which metrics will help you achieve it? Average time on site.

Analytics 54

Analytics Google Websites Metrics 54

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Louis Gray He’s on the Google + team and shares items about new features, analytics, and other stuff. If you want to stick a toe a little deeper into the water, the next step is create a simple plan to test the waters for your brand. You are testing to see what works and what doesn’t. How much time are you investing?

Google 99

Google Time Nonprofit Blogger 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Be sure that you test, test, test to see if there are certain types of questions that work best for engaging your alumni. John Hadyon suggests not calling it posting, but planting seeds.

Practice 109

Practice Tips Social Meme 109

Connection Cafe

MARCH 10, 2021

Many organizations use A/B testing in order to refine their ads over time. A/B testing is the process of running two ads that are distinct from each other, but are attached to the same page and keywords. The most important metric you should use when making decisions are conversions. .

Grant 61

Grant Google Guide Nonprofit 61

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser.

Turkey 102

Turkey Social Media Mobile Oracle 102

Connection Cafe

AUGUST 25, 2017

Test drive the site and figure out what the biggest goals are when arriving on your site— whether it’s donating or becoming a member—and understand what frustrations or barriers are detracting users from taking action. From just looking at the analytics, you’ll be able to see if your users are experiencing frustrations with your site.

Websites 35

Websites Design Practice Philadelphia 35

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

If you're using Goolge Analytics goals, you've already thought through some of this. If you're already using Google Analytics, running some of the keyword reports will give you an idea of what keywords people are using to find your site. You'll get some bonus information if you have Google Analytics goals set up.

Adwords 69

Adwords Google Game Campaign 69

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Nonprofits Source

JUNE 22, 2017

The best way to measure that growth is with Google Analytics. Within your analytics dashboard head over to Acquisition -> All Traffic -> Channels. Another way to track organic page performance is to look at pages by clicks by navigating to Search Analytics in Google Search Console.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Rather than download a spreadsheet of the most important data points for a month from Facebook Insights (the Facebook page analytics tool which was recently upgraded ) and comparing it against content, engagement, and outreach strategies, administrators glance at the summary insights on their page and draw subjective conclusions.

Social Media 100

Social Media Strategy Media Social 100

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Analytics tools. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

It integrates with your social media channels and allows you pre-schedule your message, it integrates with your analytics tools so you can view your metrics, and it even connects with Google Calendar and Evernote and others. You can test it for free for two weeks here. Content Assets: Organizing and Archiving Tools.

Social Media 50

Social Media San Antonio Content Strategy 50

Bloomerang

MAY 10, 2022

Use analytics from your email marketing platform and social media pages to determine when supporters are most active. Send donors a video of you thanking them or a thank you note from your volunteers or beneficiaries. Keep track of your retention rate and other engagement metrics.

Relationship 99

Relationship Donor Build Tips 99

AccelEvents

JUNE 24, 2021

Live text and video chat. Live-streamed video. Collecting and analyzing advanced analytics based on behavior activity will allow your brand to further segment audiences, personalizing the nurturing process and maximizing the ROI potential. Interactive content available through virtual events include: . Q&A sessions.

Guide 93

Guide Virtual Registration Platform 93

Byte Technology

FEBRUARY 21, 2017

One great way is to initiate A/B split testing. The concept is relatively simple: putting up two different versions of a site or specific page—each with different imagery, different video, a different design theme—and seeing which one is the winner with visitors.

WordPress 100

WordPress Test Site Plugin 100

Nonprofit Tech for Good

JANUARY 10, 2022

Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. You should set up the conversion in Google Analytics and import it into Google Ads. Once they are set up in Google Analytics you can then use them in Google Ads.

Google 334

Google Grant Guide Nonprofit 334

fusionSpan

SEPTEMBER 23, 2024

Choose additional elements, like photos, videos, or graphics, intentionally. Test your website by viewing the layout in the mobile format when editing the site. You can also recruit real users to test your mobile website and provide recommendations (more on user testing a little later!). Website analytics.

Web 52

Web Tips Test Guidelines 52

Achieve

JULY 2, 2019

If you don’t have a plan it can lead to inconsistent posting frequency, messaging, and imagery/video. . If you landed on your organizations Instagram feed, would you be able to quickly tell what the mission is based on the videos/images posted in the grid? Test-and-learn. Actively using Google Analytics. Get creative.

Social Media 52

Social Media Media Hints Social 52